Goals and objectives
Hyundai has been one of the main sponsors of the Czech national football team for many years. On top of that, the company has invested, in recent years, significant effort into innovation, technology, and design of its vehicles and has become a pioneer in the field of electric mobility, as evidenced by the World Car of the Year 2022 award for the IONIQ 5 model.
Our main goal was to increase awareness of the Hyundai brand as the main sponsor of the Czech football team in a year that was a disappointment for Czech football, as the national team did not qualify for the World Cup in Qatar. The highlight of the football season became the League of Nations games.
Secondary goal was to naturally and attractively show the technological progress of Hyundai vehicles and present the benefits of the electric car IONIQ 5 in a country where most people have a negative attitude towards electric mobility.