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Why HBO Nordic's Native Story Became a Hit, Drawing in Audiences and Generating Buzz for Game of Thrones

Goals and objectives

In april 2016, HBO aired the 6th season of the popular tv-series ”Game of Thrones”. HBO Nordic wanted to create buzz prior to the premiere. HBO Nordic also wanted to stress that they are the only platform with all other seasons of ”Game of Thrones”. The goal with the campaign was: New customers Encourage existing customers to watch existing seasons again Create buzz about season 6

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