Goals and objectives
Bonnier News Brand Studio produces drama television series via Expressen with the client Morderna Försäkringar. A unique concept for attracting attention to the customer's newly acquired business insurance policies for pregnant women.
Moderna försäkringar recently acquired their competitior Skandia's portfolio for pregnancy and child insurance policies. They therefore wanted to highlight these particular policies through a native campaign on expressen.se featuring both written word and tv.