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Why Emphasizing Corporate Vision Leads to Stronger Brand Differentiation in the Software Industry

Goals and objectives

In order to strengthen corporate image by conveying the vision of "We are coding the future together" and the mission of "Creating value with passion and agility in cooperation with our customers" to all stakeholders, We’ve seen the REPMAN’s (Corporate Brand and Reputation Research) “Emotional commitment is very weak in the software industry" report as a strategic development opportunity, Logo aimed to differentiate from other brands by increasing loyalty.
Goal was to strengthen the brand loyalty by emphasizing the value of "We are Coding the Future Together", highlighting common points, being stakeholders and the phenomenon of development together.

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