Goals and objectives
Google announced Pixel in a big way. They've started building the brand, showing off the great features, and driving awareness. Many consumers (especially iPhone users) are nervous to switch, facing anxiety around what it takes and if it’s worth it; especially when they don’t know enough people who have one. Google must create desire for Pixel by elevating social credibility while driving awareness of Pixel’s key features that make it worth it to switch. The ask for partners: Demonstrate the benefits of Pixel (unlimited storage and amazing photos) through a Collection that matters to your audience.