Goals and objectives
The Recreational Boating & Fishing Foundation’s (RBFF) goal with this program was to bring visibility to women in fishing and elevate RBFF’s research on the impacts of the pastime on women, including mental health, confidence, perseverance and grit.
Forbes’ content solution matched the goals of the client with one of our core brand identities and franchises: entrepreneurship and the Under 30 list. For this feature, we profiled Ty Haney, a serial entrepreneur who made one of the earliest versions of the list, in 2016.
Strategically targeting the nexus between client aims and Forbes brand attributes has proved to be one of our most successful commercial and content strategies.
Further, Haney has an extensive heritage of fishing in her family which made her a perfect choice for this campaign.
Here is a link to the feature