Goals and objectives
The goal was to encourage and inspire craft business enviroment on Croatian market and show the support and benefits given through HOK services. As craftsmanship has historically played a vital role in our societal development, through artisans like blacksmiths, weavers, carpenters, and tailors, forming the backbone of economies by crafting various goods and providing services to communities throught hundreds of years. Technological advancements have brought new tools, materials, and techniques, altering the nature of craft business, yet these professions remain significant. Artisans continue to create high-quality, personalized products and offer services requiring manual skill, creativity and expertise, blending traditional methods with modern techniques to satisfy the requirements of modern times. Despite all those changes, craft professions retain their importance to this day.
Hrvatska obrtnička komora (HOK) wanted to point out their supporting role to artisans and small businesses, offering timely advice, business guidance, vocational education, and advocacy. Amid challenges such as economic crises, taxes, labor shortages, and the informal economy, HOK stands as an important pillar for artisans’ interests. They strive to maintain their image as a caring institution dedicated to protecting craftsmen’s interests, proudly highlighting initiatives like the HOK Craftsman program to raise awareness.