Goals and objectives
News Corp Studios Queensland - working with Tourism Tropical North Queensland - created a multi-channel content project to promote the region. Tropical North Queensland (Australia) is where the rainforest meets the reef. It is the only place on earth where two natural World Heritage sites come together.
NCSQ delivered a 24-page magazine, a series of 10 YouTube videos, and a five-part digital story experience for the client. The magazine - published in the Sydney and Melbourne markets - had to encourage readers to reconnect with this North Queensland paradise. Our five-part digital execution reached intra-state visitors and our videos will live on forever promoting the region.
We put together a team of some of Australia's best travel writers - plus three of our own key editors - to tell the story. The team spent 10 days in the region unlocking its secrets to create content that is not only visually appealing but is stacked with great engaging storytelling.