Goals and objectives
To launch Jaguar’s first SUV in the American market, we used a first-of-its-kind interactive video platform to explore how innovation in the U.K. - across food, design and music - is influencing trends here in the States. We leveraged talent ranging from renowned British radio host Gilles Peterson to design expert Debbie Millman, and produced three short documentaries that took the viewer to London, New York, and L.A. to see firsthand how cultural trends grow. The video platform, Verse, allowed the user to click out and explore additional artifacts like articles, photo galleries, audio, and video clips.