Chad Pollitt

VP of Audience and Partner

Chad Pollitt

VP of Audience and Partner
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Chad Pollitt is VP of Audience and Partner at Native Advertising Institute. Prior to that position he was VP of Audience and Co-founder of Relevance, a digital magazine, agency and event company dedicated to content strategy, promotion and marketing. He’s also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business.

A member of a Forbes Top 100 list, Chad authored “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets including Huffington Post, the Guardian and Social Media Today.

He has been creating profitable online campaigns for over 14 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

Articles by Chad Pollitt:

Why Native Will Win As Paid Distribution Channel [Video interview]

Why the Sales Funnel is Alive and Well and Living on the Web

How to Scale Native Advertising for Content Distribution


All session by Chad Pollitt


09:30 -10:10
Native Ad Plenum, Room I