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Article

What is an Advertorial? The Complete Guide

You are probably accustomed to the word 'advertorial' by now. There are many great examples of articles, both online and in newspapers and magazine ...

Native Advertising Institute

3334

Article

Types and Formats of Native Advertising in 2024

Once hailed as the shiny new thing in the advertising world, native advertising has now become an established strategy for businesses to promote th ...

Native Advertising Institute

2107

Article

9 Books Native Advertisers Need to Read - and Why

Being updated on what’s moving and what’s cooking is essential to any business. But it is just as important to understand the foundation and buildi ...

Native Advertising Institute

825

Article

How Drugstore Promoted Sun Cream to Young People with Provocative Awareness Campaign

SummaryDrogerie Markt wanted to promote its sun cream and raise awareness about the importance of sunscreen, so 24sata d.o.o created the native cam ...

Native Advertising Institute

883

Article

Native Advertising in India: How one company set the benchmark

This article is part of a series of interviews that NAI has conducted with the directors of publishers’ Native Ad Studios around the world.HT Media ...

Native Advertising Institute

683

Article

How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads

This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” The results opened their eyes to the potential ...

Native Advertising Institute

Ebook

How to do native advertising: 25 world class examples

By Native Advertising Institute

Industry forecasts estimate that spending on native advertising will increase by 34 percent in 2016. In 2018, native advertising is predicted to re ...

Native Advertising Institute

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