36 Experts Share Their Predictions for Native Advertising in 2018

What will native advertising look like in 2018? 36 experts from the native advertising industry share their native advertising predictions for 2018.
native advertising predictions 2018

We are ready for the future of native advertising – are you?

As 2018 has just begun, we are all taking a step back to reflect and look forward. With a new year comes new opportunities, new silver linings, and new goals to strive for to become even more excellent than you were yesterday.

And in order to develop you 2018 native advertising moonshot strategy, it might be the time to take advice from your peers. This also applies to the peers that are related to the native advertising industry – the NAI community.

Therefore, this ebook presents you with 36 predictions from native advertising experts around the world who share what it takes for you to become truly successful with native advertising in 2018.

We hope these trends and predictions will give you a gentle push in the right direction in terms of getting your mindset right and being ready to buckle up for what’s coming up next.

Contributors to this ebook include:

Anda Gansca, Taj Forer, Lauren Reddy, Lindsey Clarke, Susan Borst, Erin Lanuti, Ana Plisic, Kim Robertz, Rita Orschiedt, Alexander Erlmeier, Melanie Deziel, Stephanie Losee, Joie Healy, Michael Villasenor, Annie Granatstein, Chad Pollitt, Jonna Ekman, Hannah Meium, Thomas Stokholm, Lon Otremba, Natasa Sudelija, Johannes Ceh, Rickard Lawson, Irina Pashina, Karsten Jentsch, Pete Fergusson, Line Prasz, Ally Stuart, Benjamin Solomon, Julien Mosse, Maria Marteleur, Pontus Staunstrup, Jacob Stensdal, Mickael Ferreira, Jeppe Madsbad Lauritzen, and Jesper Laursen.

Download a copy of “36 Predictions for Native Advertising in 2018”

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1 Response

  1. Thanks for the great read and the insights from your colleagues in the Native Advertising Industry. At Tapstone, we specialize in Native Advertising for Direct Response campaigns and we completely agree that consumers’ desire to make more informed buying decisions and an ongoing resistance to irrelevant or disruptive ad experiences will continue to be driving forces for our industry. We also expect to see a number of sites moving to iconographic led design so being creatively ‘on point’ while remaining contextually relevant will be the drum we’ll be beating for our clients this year.

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