Ida Kofoed

Ida is Head of Native and Co-founder of STORYBOOK. STORYBOOK is a creative agency founded as a part of Concept X in 2017 with the aim to create more effective campaigns with high-quality content that is relevant and inspiring to both the target group as well as the platform it takes place on. 

Ida has been working with STORYBOOK and Concept X since 2015 and has through the years been lead on hundreds of creative native campaigns for all types of brands. Ida is first and foremost driven by identifying the perfect match between client, platform and key message to create the best possible result.