Mirta Dabić

Mirta Dabić is Chief Creative Content Producer at 24sata, where she leads the company’s award-winning native department and oversees paid creative solutions. She combines strategic thinking with hands-on creative leadership, guiding a small but highly motivated team that consistently delivers impactful content for clients and audiences alike. Her career began in journalism at Radio 101, where she developed a strong editorial instinct and a sharp feel for storytelling. She then moved into advertising as a copywriter at McCann, Saatchi & Saatchi, and Publicis Groupe, progressing to the role of Creative Director. This blend of newsroom experience and agency expertise laid the foundation for her current position at 24sata, enabling her to confidently connect media, content, and commercial objectives with creativity and clarity.