By Allie Bea
It is predicted that spending in the US digital marketing alone will be near $120 billion by 2021. One aspect of digital marketing that is expanding at a rapid rate is native adverts. Adweek reported that the number of native ad buyers increased by 74% within a year with the demand tripling since 2015.
Companies have moved away from traditional sources of advertising with print adverts decreasing by 8% year after year as consumer patterns continue to shift to digital outlets. Native adverts are fast becoming one of the most efficient, and profitable, forms of digital advertising as they can be integrated without interfering with the app or web page experience.
If you’re looking to integrate native advertising into your app in order to provide a better experience to your potential customers this is the perfect time.
Using at least 4 networks is the general rule for all digital advertisers.
Use multiple ad networks
Mobile ad agencies don’t guarantee a 100% filling rate. That said, using just one ad network means that you may not be able to reach some of your monthly quota, leaving potential ad proceeds behind.
Mobile ads aren’t invulnerable to bad performance. A network may have CPM or CPC fluctuation rates as high as 20% from one day to the next. As such, their efficiency may be affected and therefore leave you with less traffic.
Using at least 4 networks is the general rule for all digital advertisers. With an increased filling rate and multiple sets of adverts, you will be able to increase your revenues without making a lot of changes in your advertising process.
Ad sizes and graphics quality must always be optimized depending on a user’s screen size.
Adjust the ad sizes to reach more targets
Smartphones have different screen sizes, and these differences have led to several irregular advert formats for companies to test and integrate into their web pages.
In addition, phone data is limited to some users. According to O2’s page on SIM cards, some mobile users are limited to as little as 6 GB of data per month. Therefore, ad sizes and graphics quality must always be optimized depending on a user’s screen size. A huge, unadjusted ad on a phone is not only annoying to look at but it eats a lot of data as well.
So what ad size is best for mobile screens?
Mobile phones: for screens that are 4 inches and below, the resolution should be 320×50 or 300×50. For screens that are 5 inches and above, it should be 300×250.
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Tablets: For tablets that are size 7 inches and above, the ad size should be768 x 90 for portrait, and 1024 x 90 for landscape.
E Consultancy suggests that the conversion rates from tablets are four times higher than smartphones. If you are generating a lot of traffic from tablets, boost CPA ad revenues by optimizing the ad sizes for tablets.
Reloading ads without users hitting the refresh button is a good way to optimize ads per page.
Use ad refreshing
Reloading ads without users hitting the refresh button is a good way to optimize ads per page. The idea is to choose an ad refresh rate (usually every 15 seconds) that will make users see the ad as well as click it.
Ad agencies say that the best refresh rate for ads is every 2 minutes. However, according to the Nielsen Norman Group, a lot of users don’t even stay for more than 10 seconds on a page. If you have a site with very little content, you may want to veer away from the usual 2-minute rule and refresh ads every 15 seconds.
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When using the ad refresh technique, make sure that the ad networks you use allow ad refreshes. Google AdSense, for example, only allows ad refreshes if a person clicks the reload page button.