“Most Corporate Messages Are Boring”

#NativeAdSecrets: Don't try to repackage your boring corporate messages -- think about the users right from the start.
Native Advertising

What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising?

We ask the world’s leading native advertising specialists in our short form video series #NativeAdSecrets.

Today with Lukas Kircher, Founder and Partner at Germany’s leading content marketing agency C3. Lukas will be among the many speakers from all over the world at the Native Advertising DAYS 2017. Book your ticket now.

The secret to good native advertising…
The secret to really successful native advertising is that you are either very inspiring or very helpful to the people you are talking to. Try not to repackage a boring corporate message.

The biggest challenge for native advertising…
One of the biggest challenges in native advertising is to try to think like the people that are actually seeing your message. Most of the corporate messages are boring and they won’t be any more interesting if you’re combining them with pretty pictures, so you have to rethink what you want to be talking about; is it interesting or inspiring enough to really capture an audience?

The future of native advertising…
The future of native advertising will be huge. It will take the role that traditional advertising has right now. So in terms of volume, in terms of success stories, I think it will take the lead in the next couple of years.

NAD17_984x311

1 Response

  1. This is an excellent video, thank you for posting it online. Native Advertising is very interesting and becoming so much more important. I’ll borrow the quote “Most of the corporate messages are boring” for some future tweets..

Leave a Reply

[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']