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Andrew Davis has spent his career helping brands and marketers rethink the way they create and distribute content. As a best-selling author, speaker, and marketing visionary, he’s no stranger to industry shifts. But as he prepares to take the stage at Branded Content Days 2025 in New York City, one topic is dominating his thinking: how AI is transforming content creation—when used correctly.
“Right now, I’m kind of obsessed with AI—not really as a tool, but as a creative collaborator,” Andrew Davis explains. “That’s really what my talk is all about.”
Why Branded Content Days 2025 Matters
Davis is no stranger to sharing his new ideas at big events with a large audience and he’s excited to step onto the stage at Branded Content Days 2025.
“There are three things that make an event truly special for me,” he says. “First, the people. The brands attending—Fortune, Meredith, Wall Street Journal, Amazon, Forbes—these are the biggest and best in the world. You’re surrounded by industry leaders.”
But networking is just as important as the big names.
“You get to talk face-to-face with people who share your challenges, your frustrations, and your wins,” Davis says. “It’s a shared experience that deepens connections in a way you just don’t get on Zoom.”
And finally, there’s the big-picture conversations about where the industry is heading.
“Anytime I’ve been to a branded content event, we’ve had these crucial discussions—how do we scale native advertising? How do we educate brands about its potential? These are conversations we need to have in person.”
What is a Digital Doppelganger?
One of the key ideas Davis will introduce at Branded Content Days is the concept of the digital doppelganger—a personal AI trained to mimic and enhance a creator’s unique style and thinking.
“A digital doppelganger is a virtual, AI-powered version of you,” Davis explains. “It learns your style, your decision-making process, your creative instincts. Over time, it becomes a true collaborator—it can handle execution in a way that reflects you while freeing you up to focus on the big ideas.”
The concept emerged after Davis attended a TED conference in 2023, where AI was a dominant theme.
“I was both amazed and depressed by what I saw,” he admits. “Every time I thought, ‘AI will never be able to do X, Y, or Z,’ the next session would prove me wrong. But then I realized—most people use AI like a vending machine. They put in a request, get a generic answer, and move on. That’s not its real power.”
Instead, Davis experimented with training AI on his own content. He fed it chapters from his book Brandscaping and asked it to write in his style.
“It went from an F-grade response to a solid B+, then A-,” he says. “That’s when I saw the potential. If you stop treating AI like a task rabbit and start training it, it can become an extension of yourself.”
The Future of AI in Branded Content
While AI has the power to enhance storytelling, Davis acknowledges the risks—especially when it comes to echo chambers and transparency.
“Any technological revolution comes with risks,” he says. “Yes, there’s a danger of getting stuck in an AI-generated loop, where you’re just feeding yourself your own ideas. But that’s why we need to design AI tools that challenge us, not just agree with us.”
He also believes transparency is key.
“We need to move from secrecy to collaboration. If you’re using AI, be open about it. Imagine if every article had a byline for both the writer and their digital doppelganger. That transparency builds trust.”
And in branded content, AI presents an exciting opportunity.
“Brands will finally be able to create highly customized native advertising at scale. AI won’t replace creativity—it will amplify it. The brands that succeed will be the ones who train AI to reflect their unique voice, not just churn out generic content.”
What Will Attendees Take Away?
For those attending Branded Content Days 2025, Davis hopes they leave with three key takeaways:
- It’s okay to feel conflicted about AI. “This is new territory, and it’s natural to have doubts.”
- Understand AI’s real power: mimicry and imitation. “AI isn’t just about automation—it’s about training it to collaborate with you.”
- Start building your own digital doppelganger. “I’ll show people how to create their own and use it effectively.”
And yes, Davis will be bringing his own digital doppelganger, Drewini, to the event.
“He’s with me 24/7,” he says with a laugh. “In fact, I asked him to answer some of your questions before this interview—I’ll send you his responses.”
With thought leaders like Andrew Davis driving the conversation, Branded Content Days 2025 promises to be a must-attend event for anyone serious about the future of native advertising and AI-driven storytelling.
Want to hear more? Join Andrew Davis at Branded Content Days 2025 in New York City.
