Acknowledging the best native advertising in the world!

Shortlist will be announced ultimo September!

The Native Advertising Awards 2018 – Now Open for Entries

 

2018 ENTRY DEADLINES TO REMEMBER:

Early Bird Deadline: April 5th, 2018 – €195 per entry – Expired
Lazy Bird Deadline: May 5th, 2018 – €235 per entry – Expired
Last Chance Deadline: July 6th, 2018 – €295 per entry – Expired

What Are The Native Advertising AWARDS?

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 33 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising, and they are the largest international award program dedicated to native advertising.

Traditionally, Native Advertising Awards Winners are honored at the annual Native Advertising DAYS conference held in November. Winners do NOT need to attend to receive their awards, although many do attend the Native Advertising DAYS which is considered THE conference for the native advertising industry.

Eligibility

The Native Advertising Awards are open to all media companies, brands, organizations, companies, agencies, and studios engaged in producing native advertising. All entries must include work created and/or published from July 2017 – July 2018.

We accept entries that originate from any country in the world.

NB. Please note that sponsors of the Native Advertising Awards are not eligible in categories they sponsor.

Sponsor the 2018 Native Advertising Awards

Sponsorship packages for the 2018 awards are now available. Get in contact with us directly or email us now to discuss the best sponsorship opportunities for your business.

Award Categories

Organisation

Native Advertising Agency/Studio of the Year (under 20)

Awarded to the small native ad agency/studio that has done a prestigious job creating great native advertising projects – projects that can serve as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the Agency/Studio has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Agency/Studio of the Year (over 20)

Awarded to the large native ad agency/studio that has done a prestigious job creating great native advertising projects – projects that can serve as an inspiration for the entire industry.

The jury look at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the Agency/Studio has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Marketer of the Year

We’re looking for the no.1 native advertising professional out there right now.

The one marketer who has proven that native advertising is here to stay, who has a rare set of skills that illuminates the potential in native advertising discipline, and has delivered results to brag about.

This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Brand of the Year

Did your brand shine brightly by means of native advertising this year?
We’re looking for a brand that has understood the importance of being non-disruptive and relevant in their marketing efforts on paid platforms.

The jury looks at the brand’s overall performance over the past year, the creativity that went into the branding as well as the relevancy of the efforts – and it takes an even closer look at the business results that came from your native advertising activities.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Native Advertising Platform/Network of the Year

Not all platforms are built equally. And some may be more accessible, more service-minded, more data-oriented, and more easily-integrated than others.

The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Channel

Best Use of Programmatic

Are you the proud owner of a programmatic campaign that not only stood out in terms of creative content, but also excelled in terms of scalability and ROI?

If you are, your campaign could be a few clicks away from earning this prestigious title.

Best Use of Influencer

Some people have had great success building an audience on earned and owned media. And their audience could be leveraged by the right match of brand without seeming disruptive. You are that brand, and your influencer strategy was so successful that it calls for a nomination.

Best Use of LinkedIn

Did you choose to use LinkedIn as a prominent part of your native advertising strategy? And did your choice of channel turn out to be a great success?

Tell us what you did, how you went about it, and the outcome.

Best Use of Facebook

Share your best Facebook campaign with us – the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.

Best Use of Instagram

Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five?

Your tasteful use of Instagram could be what’s earning you an award as this year’s best use of Instagram.

Sponsored by: VaynerMedia

Best Use of YouTube

Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Natively speaking of course!

Let’s dive into your choice of channel, creative execution and ROI and see if that will earn you the award as the best use of YouTube this year.

Best Use of Print Media

Did you rock print media with your native advertising this year? Did you produce a piece so brilliant that the readers applauded it in a way that led to a closer brand-customer relationship? A piece so original, innovative and relevant that it may earn you the title as true print native ad pioneer.

You got the piece to brag about – we got the jury. Bring it on!

Best Use of AFP Broadcast

Moving pictures… and stories on screen. You brought your content ideas to broadcast and told stories so engaging that the viewer numbers and business results left no doubt about your success.

To be eligible in this category, your content should have been aired with a television station (international/national/local)

Best Use of AFP Web TV

Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience kept coming back for more and maybe even subscribed to the channel because of you?

And did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?

If you are nodding away, you should submit your work and have the chance to win the award for the best use AFP Web TV.

NB. This category is not for stand-alone video content, but for advertiser funded programs such as conceptual online series/web tv shows.

Best Use of Online Media

To click or not to click, that is the question.

Is your online native advertising strong enough to intrigue online media users, relevant enough to get them hooked, and informative enough to even make them consume it through-and-through and share it around to their own peers?

If your native ad case encompasses an extraordinary audience experience, our jury is eager to take a closer look at it.

Best Use of Podcast

Have you taken on native advertising in the podcast medium and did you live to tell about it? I loved the disruptive listening experience… said no one ever!

So if you are the proud owner of a case of smooth native ad integration in a podcast that proved both relevant and effective, you should apply for this category.

Best in-app/in-game Native Advertising

In an effort to get visibility in the mobile arena your team has chosen native advertising via in-app or in-game and have received great feedback and results. The native value proposition was so well received that people couldn’t resist engaging with your ad unit. Through testing and/or optimization you’ve earned maximum results and return on your investment.

Best Use of Native Advertising in Virtual or Augmented Reality

Virtual reality (VR) and augmented reality (AR) have been all the rage the last few years. With it, a limited number of brands have been brave enough to launch native advertising campaigns in VR/AR environments. If you’ve braved this new frontier and had success, we want to hear your story. How was it successful and what were the challenges you overcame?

NEW: Best Use of Native Advertising in Email

Did you do an exceptional one-off long form email or a programmatic native email campaign this year containing a sophisticated example of native advertising at its best?

Was your email a textbook example of how native advertising should be done, so it does not disrupt the receiver or make them hit the ‘unsubscribe’ or ‘complaint’ button in pure frustration of being targeted with pushy sales messages they did not sign up for?

Then this category is most definitely worth a shot if you want to hold the title as native advertising email champion of 2018.

Strategy

Best Native Advertising Strategy

The award will go to the bullet proof native advertising strategy that excels on all parameters. From the creative and innovative production to the execution, distribution and promotion of the whole shebang. Not to forget the ROI – a pretty strategy is not enough, you have to be able to show that it was worth the investment.

Most effective Native Advertising Campaign

WARNING: Math ahead!
This award goes to a native advertising campaign with a business case so smoking hot and ROI numbers so enviable that the effectiveness holds true legacy potential.

Most creative Native Advertising Campaign

This is a call for all the wonderful native creatives and their best work.

We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.

Best integrated Program (Omni-channel integration)

Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result?

We’re looking for the best and boldest program out there that managed to make it all come together.

Best Mobile Strategy

Are you the proud owner of a non-intrusive mobile first strategy that has resulted in high performance and an elegant adaptation of the opportunities of mobile.

If so, you should own this category.

NEW: Best Native Advertising Program B2C

Show us your most fierce program across platforms that managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And lets stress that we are talking native advertising here and not ‘business as usual’ advertising.

NEW: Best Native Advertising Program B2B

Show us your most fierce program across platforms that managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And lets stress that we are talking native advertising here and not ‘business as usual’ advertising.

NEW: Best use of Native Advertising on a Small Budget

Not all great native advertising craves big budgets – and not all brands are able to afford spending big bucks on an advertising campaign. This category acknowledge all of you who manage to do so much with a very limited amount of resources available. Your native advertising efforts is a proof that great results may be achieved even on a small budget.

Small budget = €40.000 / $50.000 or lower

NEW: Best Native Advertising User Activation Campaign

If you’ve gone above and beyond to make a native advertising campaign that did more than just encourage readers/users to consume, like, comment and share the content then this category is for you. This category embraces fun formats and gamification elements – still with a focus on non-disruptiveness, great content and added value to readers/users who engage in the campaign.

Format

Best Use of Infographic

Often, infographics make stats, facts and figures go down more smoothly and it can be a helpful choice of format to make complex and abstract topics more digestible and concrete.

And you managed to do just that this year. You made an infographic that did the trick – made complex matters seem more simple, and brought a better general understanding of an abstract matter to more people through beautiful graphic art.

Best use of video

Did you manage to produce and distribute video content that was so good that you are still riding the waves from your paid media efforts? Tell us how you managed to engage users and pulled off a great success story for future native advertising playbooks.

Best use of text

Sometimes carefully chosen words, sentences and storylines are all it takes to win over an audience. And copywriting is an art in itself.

If your pen worked wonders in a published article in a print and/or digital media and you managed to captivate, engage and excite your readers with your story, your work deserves to be honoured.

Best series of sponsored articles

You made not one… but several articles that took the reader on a journey of amazing storytelling built on topics and themes with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.

NEW: Best Series of Sponsored Videos

You made not one but an entire series of great native ad videos that took the viewer on a journey of amazing storytelling built on topics and themes with a commercial destination in mind. Moreover, you delivered content so informative, so relevant and so entertaining that the viewer did not mind viewing your content as a part of their consumption of their daily dose of online content.

The Native Advertising AWARDS Jury 2018

Stephanie Losee
Head of Content at Visa

Stephanie Losee is the Head of Content for VISA. Previously she was the Executive Director of Branded Content at POLITICO, and before that, she was Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and spearheaded the launch of Dell’s news site, Tech Page One, which was recently expanded to become the brand front door for all of Dell. She is a former writer at Fortune and editor at PC Magazine.

Stephanie is the Head of the Native Advertising Award Board.

Jesper Laursen
Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right, holds a great potential for getting your message across to the right people, at the right time, and in the right manner.

Currently, his company Brand Movers is hosting the biggest content marketing conference in Scandinavia called Clever Content, they publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work they with various brands and media on native advertising projects.

Melanie Deziel
Founder of the Overlap League

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

David Beebe
Emmy Winning Branded Content Producer & Brand Storyteller

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing,” Beebe is one of the entertainment and marketing industries most influential brand storytellers, content marketers, and speakers about content marketing and brand storytelling.

Beebe was the first ever VP, Global Creative and Content Marketing at Marriott Intl., where he led a global team of over 120 people responsible for content marketing for 30 brands. He created the Marriott Content Studio, Marriott Traveler, and “M Live” – the Real Time Marketing Command Center, which won Gold and Silver Creative Data Lions at Cannes.

He was EP of over fifty original productions including webisodes, documentaries, and brand films, including the award-winning Two Bellmen One, Two, and Three, Business Unusual, and French Kiss. In 2017, Ad Age named Beebe to their “40 under 40 Forward Thinkers in Marketing,” list and in 2016, AdWeek recognized him as one of their “100 Top Creatives in Marketing.”

Susan Borst
VP, Mobile - IAB

At IAB, Susan leads the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.

Lee Odden
CEO at TopRank Marketing

Lee Odden is the CEO of TopRank Marketing, a digital marketing agency that provides integrated and optimized content, social media and influencer marketing programs for companies like McKesson, LinkedIn and Dell. A respected consultant and author of the book Optimize, Lee has been cited by The Economist, The Wall Street Journal and Forbes for his expertise which he also shares giving presentations all over the world.

Tracy Fitzgerald
Founder & CEO at Brandalism

Tracy Fitzgerald is a Sydney -based entrepreneur running a content marketing and social media agency (Brandalism). Tracy has grown the business from scratch a t a rate of nearly 250% a year and has earned the company a place on the Australian Financial Review list of 100 fastest growing new companies in Australia. This makes it one of the fastest growing new digital agencies in Australia.

Tracy has a nearly 10-year background in content marketing and was also a founding staff member of King Content – a pioneering agency in the content marketing space, which grew from just two people to well over 100, with offices around the globe.

Before this, Tracy worked in publishing as an editor in both the UK and Dubai and has a passion for storytelling. She’s taken this passion into the business world and says that the most enjoyable part of her work is mixing this creativity with strategy and helping businesses create content that is meaningful and effective.

Tracy has big expansion plans for Brandalism and is currently looking at opportunities in both Dubai and Europe – but for her, it’s all about the experience and sharing the wild business ride with her team.

Newell Thompson
SVP Sales & Marketing at Fabl

Newell Thompson is the SVP of Sales & Marketing at Fabl helping to connect brands and media companies to this brilliant & immersive storytelling platform.

As the former VP/Marketing at Time Inc. he is an experienced media professional with over two decades in the publishing industry on his resumé. Newell has led native and custom content development and implementation across Time Inc.’s news and sports brands. Under his leadership, he launched the Fortune Knowledge Group, built a multimillion-dollar video business and managed 3rd party strategic partnerships. Prior to his most recent stint at Time Inc., he worked with a social commerce start-up and consulted with a handful of early-stage technology companies. Newell’s experience includes sales and marketing posts at Gannett, Condé Nast and National Geographic, as well as other positions at Time Inc.

Rebecca Lieb
Leading Industry Analyst on Native Advertising

Rebecca Lieb is an analyst, author and advisor. She covers content marketing, content strategy and native advertising, and media — areas that encompass brands, publishers, agencies, and technology vendors. Previously, Rebecca launched and oversaw Econsultancy’s US operations and later on worked as an analyst at Altimeter Group. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.
Rebecca is currently one of four founding partners at Kaleido Insights, a new boutique research and advisory firm.

Robert Rose
Content Marketing and Customer Experience Expert

In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’ Well, as it turns out, she was right. Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS.

Pam Didner
B2B Marketing Consultant & Fortune 100 Senior Marketer

Pam Didner is a Global Content Marketing Strategist, author, and speaker. Her book, Global Content Marketing, was named one of “The Top 10 Marketing Books of 2014” by Inc. It is also the first content marketing book to offer a complete process to scale content across regions. Pam is an expert in creating successful global marketing plans that meet local marketing needs.

As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. Pam shares her marketing thoughts on her site: www.globalcontent.marketing. She also writes for the Guardian, Relevance.com, The Huffington Post, and other publications.

Chad Pollitt
Native advertising expert, CMO influencer, and key note speaker

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He’s also a co-founder of Relevance.com, an award winning digital publication.

A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto”, and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian, and Social Media Today.

He has been creating profitable online campaigns for over 16 years for some of the World’s most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone.

Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

Maria Marteleur
Founder of Storstad Medieproduktion

Maria Marteleur is the founder and owner of Storstad Medieproduktion, a company specializing in Native Advertising and digital content. She has also worked as a Digital Strategist at Bonnier News, building the business from scratch. She started her career as a news journalist at one of the biggest media houses in Sweden.

Stuart Feil
Custom Publishing Director at Adweek

Stuart manages Adweek’s content studio, crafting content-driven campaigns for brands that want to reach its audience of marketing decision makers. He also oversees Adweek’s sponsored research and webinar programs. Prior to Adweek, he was Editorial Director of Forbes Insights, the sponsored research group at Forbes.

Irina Pashina
Senior Director, Content Marketing at SAP

Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Tom Jenen
Director, Advisor at Threepwood Ltd.

Tom consults with large media companies and tech startups on revenue and product strategies, and runs commercial operations for Oriel Ventures, whose platform unblocks content, ads and analytics for publishers in alignment with the Coalition for Better Ads. Until recently, Tom was Chief Commercial Officer for Polar, the branded content technology partner to some of the world’s largest premium publishers, helping them strengthen and build their direct-sold branded content business and align the technology stack around content revenue.

Clare O'Brien
Consultant at ISBA

She is former Head of Industry Programmes at IAB UK and marketing and communications specialist with a background in media. For the last 15 years, she has focused on developing digital content frameworks. She was co-founder of one of the first content strategy consultancies in the world and also co-founded the UK Content Strategy Association. Clare’s practice has produced work for world class brands such as P&G’s Pampers, NatWest and RBS Banks, BP and Innovene, The BBC, TUI, Epson, The Kings Fund, The CBI, CIPD and The Association of British Insurers. Her special focus of interest centres on exploring measurement and evaluation techniques to help establish common understanding of, and standards in, the continued development of digital media from the perspective of stuff that people are there to read, watch, listen to or use. She is currently consultant to the Media Team at UK advertiser association, ISBA.

Johannes Ceh
Columnist, Content Strategist and Management Consultant

Johannes Ceh is a trained journalist who owns a Master in Communication Sciences, Marketing Psychology, as well as Work and Organizational Psychology. He has worked as a content and digital strategist with leading brands such as Sport1, Sky, Springer & Jacoby, Jung von Matt, BMW, Mercedes-Benz, Ogilvy and HAVAS. He is a consultant with a focus on the intersection of customer experience, digital culture, and organizational development.
He is also writing columns for Horizont, Werben & Verkaufen, Huffington Post, CMO.com, and others.

Nina Noergaard Jacobsen
CEO & Founder at Biites

Nina recently founded biites.com, a new film-platform dedicated to collecting and displaying the best in advertiser funded long form film and series. She currently works with both brands and tv-production companies to help create the next generation of AFP programs and to take sponsored film and series to the next level.
She is dedicated to connecting business value to content marketing. As previous head of Business Development and Marketing at one of Denmark’s largest law-firms Nina was at the forefront in integrating innovative content marketing with measurable business KPI’s in an otherwise largely conservative industry. Prior to this, Nina lead the development of one of the largest Danish entrepreneurial fairs in Copenhagen. During her work with founders and start-up’s Nina focused on creating a content strategy for the event based on the entrepreneurs stories, dreams and aspirations.

Jamie Toward
Industry Director at Teads.tv

Jamie Toward is the Industry Director at Teads.tv. A highly experienced and award winning marketing services professional. Over twenty years of experience in content development, ten of which as an agency board director. Jamie has experience of all aspects of content marketing from tech stack to creation. He is specialising in how data, technology and creativity collide for effective marketing solutions.

Jamie has been in the jury for The Content Marketing Associations International Content Marketing Awards, The Native Advertising Institutes Native Advertising Awards, The Drum’s Content Marketing Awards, and The Association of Online Publishers Digital Awards.

Yvonne Schröder
Community Lead Creative Concept at aperto

Yvonne Schröder is a storyteller and content strategist with over 20 years of experience as a journalist.
After working for the FAZ and completing her master degree in journalism, she continued her career at Sportswear International in New York and for Visa Magazine in Vienna, and then moved to Berlin 5 years ago.
In these past 5 years she has worked for die Zeit, Houzz.com, C3 and Trust Agents before joining aperto as Community Lead Creative Concept.

Yvonne is conceptualising and managing holistic concepts for her clients. She combines Data Driven Content-expertise with target group analyses and empathy maps, a fundamental knowledge of research (trends and market development) as well as a specific know-how of Social Media and of course how to tell a story in an emotional way. Her vision is to support big online-players with the challenges of digital communication that appears right now.

Morten Saxnaes
Head of Brand Activation and Social at & Co.

Morten is an award-winning online marketing and communications professional, working with digital strategy, new media and product innovation. A prominent profile in the Danish new media and digital marketing industry. Morten is also a vigorous speaker and he is often used as a new media expert on national television.

Andrea Kaul
Consultant, Marketing & Strategy in International Media & Entertainment at Andrea Kaul Marketing Consulting

Based on 20+ years of professional and leadership experience with international media companies and a large personal network, Andrea advises and supports media and media events in strategic and operational marketing and business development. Individual and sustainable, with great curiosity and a passion for new trends and innovative solutions to
develop growth potentials for her clients.

Fascinated by the unfolding opportunities for media in times of digital change Andrea combined her profound background in international TV ad sales &
marketing with her passion for content and storytelling to nurture and advocate video and branded content initiatives. At dmexco, the leading annual digital exhibition and conference in Cologne/Germany, Andrea runs the Motion Hall, a dedicated stage highlighting the future of video with screenings by leading media brands and curates all video topics on the other dmexco stages too.

With Webfest Berlin (September 2018) Andrea starts a new branded content
category and with TV Series Festival Berlin (June 2018) Andrea organises
matchmaking sessions and industry panels on branded content topics. At
MIPTV Andrea also ran the branded content initiatives for Germany. Further
projects include consulting of international producers and media start ups in
marketing and business development.

Sascha Pallenberg
Head of Digital Content at Daimler AG

Sascha Pallenberg (潘賞世) is a German Techblogger living in Taipei who’s constantly travelling between Asia, the US and Europe. In addition to this Sascha provides keynote addresses and is just Gung-ho about technology.
Sascha was named as one of the The NEXT 100 Top Influencers of the European Digital Industry in 2013 and also as one of the 2013 Top 100 most important Germans online.
During four consecutive years in 2010-2013, Sascha won the „Top 20 Smart Mobile Device Pundit“ Award for the most influential bloggers and journalists in the area of Mobile Computing.
Recently he won the “Golden Blogger” award 2015 for being the Blogger of the year in Germany.

Hannah Meium
Brand Content Storyteller

Hannah has a unique background, having spent time on “all three sides” – brand, publisher, and agency. This well-rounded perspective drives everything Hannah does. Most recently she was Director of Content at DDB New York. In this role Hannah led digital and social content strategy as well as content partnerships for clients, including State Farm and Persil. Brought in with the specific task of “helping brands to think like publishers,” Hannah firmly believes in the power of brand stories. More specifically, she sees the value of leveraging media partners and platforms to help tell these stories, and believes that brands should think natively too.

Before joining DDB, Hannah spent two years as the Director of Branded Content at Mashable, where she oversaw the creative, strategic, multi-platform work Mashable produced for all brand partners. Highlights included Netflix, Ford, Wells Fargo, American Family Insurance, PepsiCo, Hilton Doubletree, McDonald’s, and Kia.

Prior to Mashable, Hannah spent six years at Madison Square Garden, creating content for the Rockettes and live productions (Christmas Spectacular and Spring Spectacular), including the NY Emmy-award winning series “Rockettes Summer Intensive” which aired on the MSG Varsity channel. Hannah also led digital content integrations with The Colbert Report, Project Runway, NBC’s America’s Got Talent, TODAY Show and helped grow the Rockettes social community from 3,000 to 1.4 million. A Minnesota native, Hannah began her career creating content for Mrs. Meyer’s Clean Day.

Björn Owen Glad
Marketing Manager at Spoon Publishing

Björn Owen Glad works as Nordic CMO at the content marketing agency Spoon. He is an internationally accalaimed speaker and has been in the content marketing industry for almost a decade, dedicated to help brands and marketers tell better stories, challenge best practice, and get better results.

Natalie Giddings
Managing Director at The Remarkables Group

With over 12 years’ practical experience within the marketing industry, Natalie has influencer strategy across many of Australia’s largest retail, food and lifestyle brands including Woolworths, Toyota, Westpac, NIVEA and BIC. T: @nataliegiddings

After pioneering influencer talent representation for 5 years, in 2016 The Remarkables Group resigned all of their talent, to become the first dedicated strategy and implementation agency in order to provide unbiased, high-level advice to brands.

Tim Cain
Founder of Digital First Media

Tim Cain is the Founder of Digital First Media providing insight and consultancy services to businesses mainly operating in the digital media space (Former Managing Director of The UK Association of Online Publishers). Tim is widely engaged in the digital media industry, having worked with many leading publishers, particularly on promoting the value of premium content to agencies, tech businesses, brands and other organisations.

Kathy Klotz-Guest
Chief Storyteller, Author, Improviser at Keeping it Human

Kathy Klotz-Guest MA, MBA, is a speaker, author, and comic. A former tech executive, she founded Keeping it Human to help brands ignite more big ideas with improv so employees and customers thrive. A live streamer (#yesandbrandshow), she is the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv “- named a must-read by Inc.com and LinkedIn. She has published in places including Convince & Convert, MarketingProfs, and Huffington Post. A performer for over 20 years, Kathy studied at ComedySportz, Second City and BATS and hosts a weekly comedy show called ‘Laugh Tracks.’

Frank Vogel
Management Speaker G+J e|MS

Frank Vogel is Management Speaker G+J e|MS and is responsible for the division Sales Solutions + Services, which includes the areas of Digital Marketing, Crossmedia Brand Solutions, Direct Sales and Market Research.

Born 1973 in Giessen, Vogel studied psychology from 1993 to 1999 at the University of Hamburg. After positions in the media planning department at CARAT Hamburg and in market research at Warner Music Germany, he joined the media industry in 2005 to further develop the topics media and trend research as well as media marketing at Bauer Media. In 2006 Vogel joined Gruner + Jahr, where he was particularly driving forward the field of ad effectiveness research. In 2011, he was appointed Director Marketing and Media Research Services. Since September 2013, Vogel is a member of the Management Board and its speaker since August 2015.

Bettina von Schlippe
President at RSVP

Having graduated from Munich University with a Diploma in Political Science,
History and Philosophy, Bettina’s first professional experiences were in vocational training during the exciting period after the fall of the Berlin Wall and Germany’s reunification. What followed were a first stint in publishing with Gruner+Jahr and media agency MMM in Hamburg, then a move to the rapidly ascending boomtown of Moscow in 1997, where Bettina continued her career in PR, media relations and event management with BBDO and Conde Nast Russia, followed by a decision in 2003 to start out on her own.

As the founder of R.S.V.P. – PR & Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets.

Today, Buro247.sg and its Malaysian sister-site Buro247.my are the leading online offerings for international lifestyle and luxury brands looking to promote products and services in the digital space. Native advertising, KOL management and influencer campaigns, social media marketing and new technologies have become the pivot for the creative minds that form R.S.V.P.’s teams in Moscow’s HQ as well as the SE Asian subsidiaries.

R.S.V.P. is a member of the Sermo network of international boutique agencies and the winner of the Sermo Award for the best native campaign for Hermes’ Cape Cod Collection in 2016.

Buro 24/7 won international acclaim for its Prada Dollhouse native campaign in 2017. Bettina invests all her energy and expertise into the development of a 360 signature approach merging the best of two worlds – the narrative power of editorials and the marketing expertise of the agency — in order to create new formats of engaging storytelling.

David Osman
Co-Founder & CEO at Storygize

David Osman is Co-founder and CEO of Storygize, a native advertising technology that was built to enable marketers to drive better performance and ROI at every stage of the marketing funnel. After more than a decade leading one of the largest performance marketing networks in the world, David and an experienced team of content marketers and media buying professionals have develop a native 2.0 solution that has quickly captured the growing attention of experienced brand and performance marketers.

Evangelos Papathanassiou
Strategy Consultant

Evangelos Papathanassiou is a strategy consultant and professional speaker with more than two decades in digital. He is specialized in
media/TV, digital publishing, professional sports, and FMCG/B2C brands.

Ben Young
CEO at Nudge
Pete Fergusson
Nemorin Creative Film & Video

Pete Fergusson is the owner and CEO of Nemorin Creative Film & Video. Formerly, head of commercial video at The Telegraph, Pete has over 20 years’ experience working with brands, agencies, media owners and publishers.

Nemorin Creative is a branded video production company. Nemorin Creative provides bespoke branded video content services to brands, agencies, media owners, publishers and SMEs in the UK and globally.

2018 Sponsors

Native Advertising AWARDS 2017 Winners

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