Acknowledging the best native advertising in the world!

We are open for entries! #NativeAdAwards19

What Are The Native Advertising Awards?

The Native Advertising Awards aim to acknowledge and reward the greatest players in our field. We wish to promote inspiring, effective, and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 35 categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and we are proud to be the largest international award program dedicated to native advertising.

Traditionally, Native Advertising Awards Winners are honored at the annual Native Advertising DAYS conference held in November. Winners do not need to attend in person to receive their awards, however, most of the winners do this to get the full package of what is considered THE conference for the native advertising industry.

Enter your best campaign from 2019!

Is your campaign worth an award? Submit for Native Ad Awards 2019 and let our competent Jury decide. The winners will be picked by based on:
Innovation, strategic excellence, creativity, consumer relevancy and value, and lastly, ROI related to KPIs.
 
Send us your best work from July 2018 – July 2019
 

Deadlines

Early Bird: April 7th – €195 per entry
Lazy Bird: June 2nd – €235 per entry
Final: August 11th – €295 per entry 

    See the full list of 2018 winners    

Award Categories

Organisation

Native Advertising Agency/Studio of the Year (under 20)

This award goes to to the small native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the agency/studio has to submit work in at least one additional category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Agency/Studio of the Year (over 20)

This award goes to to the large native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the agency/studio has to submit work in at least one additional category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Marketer of the Year

We’re looking for the no.1 native advertising professional out there right now.

The one marketer who has proven that native advertising is here to stay, who has a rare set of skills that illuminates the potential in native advertising discipline, and has delivered results to brag about.

This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Brand of the Year

Did your brand shine brightly by means of native advertising this year?
We’re looking for a brand that has understood the importance of being non-disruptive and relevant in their marketing efforts on paid platforms.

The jury looks at the brand’s overall performance over the past year, the creativity that went into the branding as well as the relevancy of the efforts – and it takes an even closer look at the business results that came from your native advertising activities.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Native Advertising Platform/Network of the Year

Not all platforms are built equally. And some may be more accessible, more service-minded, more data-oriented, and more easily-integrated than others.

The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Channel

Best Use of Programmatic

Are you the proud owner of a programmatic campaign that not only stood out in terms of creative content, but also excelled in terms of scalability and ROI?

If you are, your campaign could be a few clicks away from earning this prestigious title.

Best Use of Influencer

Some people have had great success building an audience on earned and owned media. And their audience could be leveraged by the right match of brand without seeming disruptive. You are that brand, and your influencer strategy was so successful that it calls for a nomination.

Best Use of LinkedIn

Did you choose to use LinkedIn as a prominent part of your native advertising strategy? And did your choice of channel turn out to be a great success?

Tell us what you did, how you went about it, and the outcome.

Best Use of Facebook

Share your best Facebook campaign with us – the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.

Best Use of Instagram

Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five?

Your tasteful use of Instagram could be what’s earning you an award as this year’s best use of Instagram.

Best Use of YouTube

Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Natively speaking of course!

Let’s dive into your choice of channel, creative execution and ROI and see if that will earn you the award as the best use of YouTube this year.

Best Use of Print Media

Did you rock print media with your native advertising this year? Did you produce a piece so brilliant that the readers applauded it in a way that led to a closer brand-customer relationship? A piece so original, innovative and relevant that it may earn you the title as true print native ad pioneer.

You got the piece to brag about – we got the jury. Bring it on!

Best Use of AFP Broadcast

Moving pictures… and stories on screen. You brought your content ideas to broadcast and told stories so engaging that the viewer numbers and business results left no doubt about your success.

To be eligible in this category, your content should have been aired with a television station (international/national/local)

Best Use of AFP Web TV

Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience kept coming back for more and maybe even subscribed to the channel because of you?

And did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?

If you are nodding away, you should submit your work and have the chance to win the award for the best use AFP Web TV.

NB. This category is not for stand-alone video content, but for advertiser funded programs such as conceptual online series/web tv shows.

Best Use of Online Media

To click or not to click, that is the question.

Is your online native advertising strong enough to intrigue online media users, relevant enough to get them hooked, and informative enough to even make them consume it through-and-through and share it around to their own peers?

If your native ad case encompasses an extraordinary audience experience, our jury is eager to take a closer look at it.

Best Use of Podcast

Have you taken on native advertising in the podcast medium and did you live to tell about it? I loved the disruptive listening experience… said no one ever!

So if you are the proud owner of a case of smooth native ad integration in a podcast that proved both relevant and effective, you should apply for this category.

Best in-app/in-game Native Advertising

In an effort to get visibility in the mobile arena your team has chosen native advertising via in-app or in-game and have received great feedback and results. The native value proposition was so well received that people couldn’t resist engaging with your ad unit. Through testing and/or optimization you’ve earned maximum results and return on your investment.

Best Use of Native Advertising in Virtual or Augmented Reality

Virtual reality (VR) and augmented reality (AR) have been all the rage the last few years. With it, a limited number of brands have been brave enough to launch native advertising campaigns in VR/AR environments. If you’ve braved this new frontier and had success, we want to hear your story. How was it successful and what were the challenges you overcame?

Best Use of Native Advertising in Email

Did you do an exceptional one-off long form email or a programmatic email campaign containing sophisticated examples of native ads?
Did you do a textbook example of an email campaign that neither disrupted the receiver, nor made them hit ‘unsubscribe’, then this category is most definitely worth a shot for you.

Strategy

Best Native Advertising Strategy

The award will go to the bullet proof native advertising strategy that excels on all parameters. From the creative and innovative production to the execution, distribution and promotion of the whole shebang. Not to forget the ROI – a pretty strategy is not enough, you have to be able to show that it was worth the investment.

Most Effective Native Advertising Campaign

WARNING: Math ahead!
This award goes to a native advertising campaign with a business case so smoking hot and ROI numbers so enviable that the effectiveness holds true legacy potential.

Most Creative Native Advertising Campaign

This is a call for all the wonderful native creatives and their best work.

We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.

Best Integrated Program (Omni-Channel Integration)

Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result?

We’re looking for the best and boldest program out there that managed to make it all come together.

Best Mobile Strategy

Are you the proud owner of a non-intrusive mobile first strategy that has resulted in high performance and an elegant adaptation of the opportunities of mobile.

If so, you should own this category.

Best Native Advertising Program B2C

Show us how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And let’s stress that we are talking native advertising here and not ‘business as usual’ ads.

Best Native Advertising Program B2B

Show us your most fierce program across platforms. We want to know how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And let’s stress that we are talking native advertising here and not ‘business as usual’ ads.

Best Use of Native Advertising On a Small Budget

Not all great native advertising demands big budgets. This category acknowledges all the profs managing to do so much with very limited. Your native ad effort is a proof that great results may be achieved even on a small budget.

Small budget = €40.000 / $50.000 or lower

Best Native Advertising User Activation Campaign

If you’ve gone above and beyond in making a native ad campaign that did more than just encourage readers to consume, like, comment, and share – this category is for you. It embraces fun formats and gamification elements – still with a focus on non-disruptiveness, great content and added value to readers/users engaging in the campaign.

Format

Best Use of Infographic

Often, infographics make stats, facts and figures go down more smoothly and it can be a helpful choice of format to make complex and abstract topics more digestible and concrete.

And you managed to do just that this year. You made an infographic that did the trick – made complex matters seem more simple, and brought a better general understanding of an abstract matter to more people through beautiful graphic art.

Best Use of Video

Did you manage to produce and distribute video content that was so good that you are still riding the waves from your paid media efforts? Tell us how you managed to engage users and pulled off a great success story for future native ad playbooks.

Best Use of Text

Sometimes carefully chosen words, sentences and storylines are all it takes to win over an audience. And copywriting is an art in itself.

If your pen worked wonders in a published article in a print and/or digital media and you managed to captivate, engage and excite your readers with your story, your work deserves to be honoured.

Best Series of Sponsored Articles

You made not one… but several articles taking the reader on a journey of amazing storytelling with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.

Best Series of Sponsored Videos

You made not one but an entire series of great native ad videos taking the viewer on a journey of amazing storytelling with a commercial destination in mind. Moreover, you delivered content so informative, relevant and entertaining that the viewer didn’t mind viewing your content as a part of their daily online consumption.

NEW: Best Research Project

A lot of insightful research projects are being done around the World covering the effects of native advertising.
We want to honor the research projects that truly enlightened us with new perspectives. Don’t hesitate to send in your brand new findings.

NEW: Best Design

Your use of design – creativity, colour, fonts and graphic elements combined – has made way for a branded content campaign so extraordinary and beautiful that it should be awarded with a prize.

Sponsor the Native Advertising Awards

Sponsorship packages for the 2019 awards are now available. Get in contact with us via email to discuss the best sponsorship opportunities for your business.

Eligibility

The Native Advertising Awards are open to all media companies, brands, organizations, companies, agencies, and studios engaged in producing native advertising. All entries must include work created and/or published from July 2018 – July 2019.

We accept entries and content from all over the world.

NB. Please note that sponsors of the Native Advertising Awards are not eligible in categories they sponsor.

Why You Should Enter Your Work

Entering the Native Advertising Awards Program:

  • Puts your company’s best work in the spotlight.
  • Motivates your staff and infuse organizational pride throughout the organization.
  • Earns recognition, respect, and prestige among your external stakeholders.
  • Benchmark your best work against your peers’ best work.

The Native Advertising AWARDS Jury 2019

Stephanie Losee
Head of Content at Visa

Stephanie Losee is the Head of Content for VISA. Previously she was the Executive Director of Branded Content at POLITICO, and before that, she was Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and spearheaded the launch of Dell’s news site, Tech Page One, which was recently expanded to become the brand front door for all of Dell. She is a former writer at Fortune and editor at PC Magazine.

Stephanie is the Head of the Native Advertising Award Board.

Sailesh Jani
Mananging Partner

Sail is a Managing Partner and Global Business Lead at McCann London. With over 14 years’ experience in integrated advertising, Sail has been instrumental in driving innovative solutions across brands and sectors alike, such as Nokia, EasyJet, Hugo Boss, SEGA, EA and eBay. Most famously known for helping bring home the metal for numerous Microsoft Xbox campaigns, Sail has helped his clients’ win over 250 international creative awards including a remarkable 30 Cannes Lions. Engaging and no stranger to industry events, Sail has featured at conferences including Figaro Digital, Adtech and Creative Summit. Dedicated and passionate about creative, there’s nothing Sail enjoys more than delivering a ground-breaking engagement programme. That’s when he’s not busy taking photographs from obscure angles and trekking through jungles.

Jesper Laursen
Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right, holds a great potential for getting your message across to the right people, at the right time, and in the right manner.

Currently, his company Brand Movers is hosting the biggest content marketing conference in Scandinavia called Clever Content, they publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work they with various brands and media on native advertising projects.

Susan Borst
VP, Mobile - IAB

At IAB, Susan leads the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.

Hossein Houssaini

Hossein Houssaini works as an advisor for various companies, forums, and advisory boards such as the Advisory Council of Prohaska Consulting, the Programmatic Pioneers and the global board of i-com.org, a community of industry leaders on the forefront of Smart Data Marketing. Recently, he departed from Havas Group where he was acting as the Global Head of Programmatic Solutions. Here he helped to establish the global music data alliance for Havas and Universal Music Group.
Hossein is the co-founder of Havas University, a global training program platform which has already certified over 15,000 participants globally with its first training curriculum “100% Programmatic”. Previous to HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after acted as Director Technology for all audience buying platforms (MAP), bringing programmatic to the region. 
Before joining Cadreon, Hossein worked for Google re-establishing the Rich Media business for DACH & the Nordics, launching projects like YouTube Masthead. He was shortlisted for ExchangeWire’s Ad Tech Personality of the Year in 2017 & 2018.

Stuart Feil
Custom Publishing Director at Adweek

Stuart manages Adweek’s content studio, crafting content-driven campaigns for brands that want to reach its audience of marketing decision makers. He also oversees Adweek’s sponsored research and webinar programs. Prior to Adweek, he was Editorial Director of Forbes Insights, the sponsored research group at Forbes.

E.J. Bae

EJ Bae (short for Eunjung Bae) has 20 years of experience in brand advertising industry. Her experience ranges from Korean domestic as well as international marketing communications. She has worked with various clients ranging from FMCG to automobile industries, practicing different communications strategies and tactics for both commercial and government bodies.
Recently, she has expanded her expertise from brand marketing communications to corporate communications in public relations and crisis management through PhD classes. It is rooted in her strong belief that corporations need to be socially responsible for their business activities and strive for a more ethical business practice.
Her first experience with native advertising dates back to 2012, and contents marketing to 1998, when her role was to write direct mails for customers of Northwest Airlines.
She was able to practice her skills at BBDO, Cheil Communications, FCB, McCann Erickson, Mindshare and the Ministry of Foreign Affairs of Republic of Korea.

Clare Carr
VP of Marketing at Parse.ly

Clare leads marketing, communications, and brand at Parse.ly. She’s translated a background in start-ups, renewable energy, and digital media into a passion for discovering what makes something worthy of audience attention. In 2017, Clare led an effort that resulted in a 200% increase in lead generation and a 1000% ROI (yes, you read that right!) through a program that combined original research with in-house data and analysis. Using native advertising and branded content as the primary distribution method, the campaign not only hit all revenue goals, but also increased the company’s share of voice, drove speaking opportunities and allowed the team at Parse.ly to invest further in content creation.

Clare also wants to help publishers understand how to make their case for native advertising stronger to potential advertisers and marketers. A contributor to The Drum, Native Ad Institute, and Digital Content Next, Clare speaks across the world on how analytics and data can unleash creative potential.

Markus Frank
Managing Director at Verizon Media, Germany, Austria & Switzerland

Markus Frank is Managing Director of Verizon Media (formerly Oath) in Germany, Austria and Switzerland. Within these markets he is in charge of display, mobile and video inventory offering, the ad tech portfolio for advertisers and publishers. Markus Frank has more than 15 years of experience in the digital marketing industry. Prior to the strategic merger of AOL and Yahoo to Verizon Media he was Managing Director of AOL. Prior to this role, Markus was Director of Sales & Trade Marketing for Microsoft Advertising for over ten years. Here he was responsible for the Advertising and Online business unit as well as being a member of Microsoft Germany’s executive management team. Before joining Microsoft, he worked at Yahoo as Head of Agency & Regional Sales, where he was responsible for the agency business.
Since 2010, Markus Frank has been on the board of the Online-Vermarkterkreis of the Bundesverband Digitale Wirtschaft (BVDW). Since 2014, he has also been a member of the advisory board at the leading industry conference dmexco.

Bettina von Schlippe
President at RSVP

Having graduated from Munich University with a Diploma in Political Science, History and Philosophy, Bettina’s first professional experiences were in vocational training during the exciting period after the fall of the Berlin Wall and Germany’s reunification. What followed was a first stint in publishing with Gruner+Jahr and media agency MMM in Hamburg, then a move to the rapidly ascending boomtown of Moscow in 1997, where Bettina continued her career in PR, media relations and event management with BBDO and Conde Nast Russia, followed by a decision in 2003 to start out on her own.
As the founder of R.S.V.P. – PR & Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets.

Today, Buro247.sg and its Malaysian sister-site Buro247.my are the leading online offerings for international lifestyle and luxury brands in the digital space. Native advertising, KOL management and influencer campaigns, social media marketing and new technologies have become the pivot for the creative minds that form R.S.V.P.’s teams in Moscow’s HQ as well as the SE Asian subsidiaries.

Ben Benrubi
Director of Partnerships at VaynerMedia

Ben Benrubi is Director of Partnerships at VaynerMedia, a full-service, global digital creative and media agency. Based in London, he specializes in platform partnerships, business development, creative strategy and emerging media consulting. Before joining the Partnerships team three years ago, Ben was an account strategist at VaynerMedia servicing the General Electric (GE) account.

Prior to working at VaynerMedia, Ben developed and launched the social media presence for Bodega Catena Zapata, a leading global winery in Mendoza, Argentina.

Fara Warner
Co-Founder at A Picture's Worth.

Fara Warner has worked in every storytelling medium from traditional print, books, and digital publishing to virtual reality films throughout her three-decade career. She is an award-winning author and journalist who speaks on the art and science of storytelling in a digital age, trends in digital publishing as well as the critical need for diversity in the creative teams and women’s growing economic and social power.

In the past decade, she has led diverse teams of developers, designers, writers, and editors to create compelling and creative custom content programs for the world’s largest brands, including Ford Motor Co., Morgan Stanley, MINI USA and Netflix.
Her focus on creativity, journalism-forward and storytelling can be seen in the work she has created for WSJ. Custom Studios, the content unit of The Wall Street Journal, where the team’s work has been awarded the Cannes Lion for Effectiveness, two D&AD Pencils for design and development as well as more than 70 other awards.

Chad Pollitt
Native advertising expert, CMO influencer, and key note speaker

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He’s also a co-founder of Relevance.com, an award winning digital publication.

A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto”, and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian, and Social Media Today.

He has been creating profitable online campaigns for over 16 years for some of the World’s most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone.

Melissa Rosenthal
Executive Vice President at Cheddar

Melissa is the Executive Vice President at Cheddar, a new live video media company at the intersection of business news and culture. Melissa and her team work with top brands to create first of their kind, live native integrations. For her creative work in advertising, she was named to Forbes’ 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday’s “Changemakers.” Previously, Melissa was BuzzFeed’s Vice President of Creative Services, where she led a team of global creatives responsible for building native social content executions for advertisers. Melissa and her team worked with Fortune 500 brands to create compelling, engaging, and social branded content for the social web. Joining the staff in 2010, Rosenthal was a key contributor to the early success of BuzzFeed’s branded content advertising model, and created the site’s first ads.

Elli Mäkilä
CEO and Founder of Storybound Oy

Elli Mäkilä founded the content marketing agency Storybound Oy in 2018 after working in the field of media and advertising for over 20 years. Her CV includes several editor-in-chief positions, TV screenwriting and producing and position of the Head of Native Advertising for a major Finnish publishing house. She is the Chair of IAB Finland’s Content Marketing Committee. She is also one of the ”100 Significant Women in Native Advertising 2018” by Native Advertising Institute.

She connects internationally to develop more ethical native advertising policies and international quality recommendations, as well as from a corporate social responsibility point of view.
In 2013, she founded Private Business Women’s Society Occúrsus Club to gather like-minded women in leadership to promote good codes of conduct and ethical business.

Melanie Deziel
Founder of the Overlap League

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

Anda Gansca
Founder & CEO at Knotch

Anda Gansca is the CEO and Co-Founder of Knotch, an independent provider of real-time intelligence for marketers. Her company has been recognised as one of the most innovative marketing technologies in the world, as it seeks to change the way global brands engage and understand their audiences. Anda has been named in both Inc’s and Forbes’ annual 30-Under-30 lists, which recognise the best and brightest young business minds across all industries.

Syed Saad Hashmi
General Manager at BE DDB Pakistan

Saad is the General Manager of BE DDB – the Pakistani partner of DDB Worldwide – an advertising agency part of the Bullseye group comprising of digital, media & activation.
His experience spans a decade of working for eminent local, regional and global accounts in serving top multinational agencies like McCann, FCB and Carat for industries such as Aviation, Automobile, Confectionery, Lifestyle, Financial Services, FMCG, Government & Pharmaceutical for noted clients such as United Bank Limited, Modelez (Oreo), Gul Ahmed, Suzuki, Cathay Pacific & Barclays, to name a few. Saad’s expertise lies in new business induction, media development, category development and productions , identifying and unlocking strategic growth opportunities like for his agency, clients, peers and team members and fully capitalising on them for maximum impact.

Tom Jenen
Director, Advisor at Threepwood Ltd.

Tom consults with large media companies and tech startups on revenue and product strategies, and runs commercial operations for Oriel Ventures, whose platform unblocks content, ads and analytics for publishers in alignment with the Coalition for Better Ads. Until recently, Tom was Chief Commercial Officer for Polar, the branded content technology partner to some of the world’s largest premium publishers, helping them strengthen and build their direct-sold branded content business and align the technology stack around content revenue.

Irina Pashina
Senior Director, Content Marketing at SAP

Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Morten Saxnaes
Head of Brand Activation and Social at & Co.

Morten is an award-winning online marketing and communications professional, working with digital strategy, new media and product innovation. A prominent profile in the Danish new media and digital marketing industry. Morten is also a vigorous speaker and he is often used as a new media expert on national television.

Nina Noergaard Jacobsen
CEO & Founder at Biites

Nina recently founded biites.com, a new film-platform dedicated to collecting and displaying the best in advertiser funded long form film and series. She currently works with both brands and tv-production companies to help create the next generation of AFP programs and to take sponsored film and series to the next level.
She is dedicated to connecting business value to content marketing. As previous head of Business Development and Marketing at one of Denmark’s largest law-firms Nina was at the forefront in integrating innovative content marketing with measurable business KPI’s in an otherwise largely conservative industry. Prior to this, Nina lead the development of one of the largest Danish entrepreneurial fairs in Copenhagen. During her work with founders and start-up’s Nina focused on creating a content strategy for the event based on the entrepreneurs stories, dreams and aspirations.

Carol Matta
Native Advertising Director at DMS (Digital Media Arm of Choueiri Group)

With over 13 years experience in the communication, PR and media industry on the agency, client and publisher’s side, Carol’s career included working across an array of renowned brands from different industries with her latest role being behind developing and leading the regional communication department of an international beauty brand, where she succeeded in bringing the brand’s media share of voice to rank #1 in the region. Today, Carol heads the Native Advertising product offering at DMS, the digital media arm of Choueiri Group, and her role focuses on making sure a state of the art solution is offered to the market.

David Landes
Content Director at Tale

David Landes is Content Director at Tale, a newly-started content agency within Diplomat Group, a strategic communications advisory firm based in Stockholm.

David is former Head of Commercial Content at The Local, Europe’s leading network of English language news sites. He joined The Local as a journalist in 2008, serving as editor of The Local Sweden from 2010 to 2014 before launching The Local Client Studio.

In addition to earlier journalistic stints with the Financial Times and the PBS NewsHour, David has also worked in commercial and public diplomacy at the US Embassy in Stockholm and the Meridian International Center in Washington, DC. He holds an MA in international relations from Johns Hopkins SAIS.

Elina Mansner
Marketing Director (B2B) at DNA Oyj

Elina Mansner is a passionate B2B-marketer who is specialized in content marketing and native advertising. She works as a Marketing Director at DNA Plc. She has a solid background in developing native advertising in Finland and encouraging media houses to offer new solutions to brands. During the past few years she has focused on developing data-driven, agile marketing processes. Her goal is to show, how high quality content and personalised customer experiences generate new business opportunities and create customer value.

David Osman
Co-Founder & CEO at Storygize

David Osman is Co-founder and CEO of Storygize, a native advertising technology that was built to enable marketers to drive better performance and ROI at every stage of the marketing funnel. After more than a decade leading one of the largest performance marketing networks in the world, David and an experienced team of content marketers and media buying professionals have develop a native 2.0 solution that has quickly captured the growing attention of experienced brand and performance marketers.

Stevie Antonioni
Commercial Director at Avid Global Media

Stevie Antonioni is a Digital Media and Communications Expert whose determination, innovative problem-solving, and extensive knowledge have all earned her the reputation as an industry leader. Over the course of 14 years, she has garnered in-depth digital media experience across numerous prominent blue-chip companies including ITV, Trinity Mirror and Hearst Magazines. Within that time, she has effectively spearheaded small and larger teams and executed countless short- and long-term strategies. 

Presently, Stevie serves as the Commercial Director at Avid Media, which is a part of the Dentsu Aegis Network. Continually dedicated to creating positive change within her community, she also strives to champion workplace equality and provide mentorship to up-and-coming female professionals.

Björn Owen Glad
Marketing Manager at Spoon Publishing

Björn Owen Glad works as Nordic CMO at the content marketing agency Spoon. He is an internationally accalaimed speaker and has been in the content marketing industry for almost a decade, dedicated to help brands and marketers tell better stories, challenge best practice, and get better results.

Claire Austin
Content Marketing Evangelist, LinkedIn

Claire Austin is a Content Marketer, Digital Strategist, Public Speaker and a mentor with over 10 years of experience in the marketing industry, working both in the UK and Australia.
She is former Head of Audience at King Content and was the first social media employee. She has been at the forefront of building King Content’s social media and native advertising product offering, and team in Australia as well as globally.
Claire has helped brands to understand the power of social media and native ads to achieve business results. She has worked on strategies for brands including Lenovo, Intuit, Telstra, Hans Small Goods, Flight Centre, Canon and NRMA.

Mark Brown
Director at Engage Content

Mark has enjoyed over 20 years working in a variety of media forms for some of Australia’s leading organisations including News Ltd, Pacific and Emap. Mark has worked on content projects with some of Australia’s leading brands including the Lendlease, BOQ Specialist Bank, PricewaterhouseCoopers, Virgin Australia, DHL, Westpac and many more.

For the past 14 years, Mark and his business partner have founded and built Engage Content—a content agency that’s helped clients successfully navigate the ever-evolving content and native advertising landscape to grow their business.

Thomas Stokholm
Founder & CEO at Evil Pony

After more than 10 years as a Creative Director with major broadcasters, TV-production companies, news outlets and other companies in Denmark and abroad, Thomas Stokholm now works as an independent counselor and keynote speaker representing his company, Evil Pony. Prior to that he fought on as investigative reporter on print, digital and television.
His mission is to help national and international brands, agencies, organizations, and media fall in love with creative ideas and new combinations to create world class storytelling and business.
Thomas Stokholm has recently in 2018 been awarded the IAB Mixx Gold Award for best digital native and the INMA Global Media Silver Award for digital native campaign.

Hamilton dos Santos
General Director at Aberje – Brazilian Association for Business Communication

Hamilton dos Santos is a journalist with a Master’s Degree and PhD in Philosophy, both from the University of São Paulo (USP). He also holds a degree in Business Management from Stanford Global Business School. Hamilton has experience from several media companies in Brazil, Editora Abril among others, where he worked for 20 years as the Director of HR. Currently he is the General Director of Aberje – The Brazilian Association for Business Communication. He is a member of the Board of Poiésis and one of the leaders of the “Tem Mais Gente Lendo” movement.

Ryan Beebe
VP of Sales, EMEA at JW Player

Ryan Beebe is the Vice President of EMEA Enterprise Sales at JW Player. The first senior account executive at the company and later its Director of Sales, Ryan has grown a diverse customer base in the Americas by working with hundreds of publishers among some of the World’s largest media companies over the last five years. He’s now charged with replicating this success in Europe as head of JW Player’s London office. Prior to JW, Ryan was the top account executive at Living Social. He graduated from Miami University (not in Florida but in Ohio!) with a B.S. in marketing and entrepreneurship.

Serene Lee
Head of Sales & Brand Partnerships, APAC

Serene Lee joined Vice as Head of Sales & Brand Partnerships for APAC in 2018 where she is currently leading the commercial sales teams across APAC on digital and brand partnership deals. This includes rapidly expand VICE’s commercial footprint across all markets in Asia.

Serene has over 24 years of sales and marketing, management experience in various media and was previously Senior Vice President of Forbes Asia where she led the digital/print advertising and sponsorship sales as well as marketing and ad services teams and was responsible for all revenue from print and digital advertising, Forbes Insights, and conference and event sponsorships for Asia and the Middle-East. Prior to joining Forbes in 2004, Serene was Assistant Vice President and Co-brand Cards Head for Citigroup Singapore, managing a team to expand the bank’s co-branded credit cards market. She also worked as regional account manager at AXN Asia and Asiaweek.

Keiko Bang
CEO & Founder, Bang Productions

Keiko Bang is the founder and CEO of Bang Productions Singapore. She is a leading media consultant pioneering gender equality via the global initiative “Beautiful Minds” which she founded and now works on with UNESCO. Bang Productions are renowned for their critically acclaimed and award-winning documentaries screened on major international channels such as Discovery Network, National Geographic, NOVA, ZDF, NHK, and more. Bang were the first creators of the award-winning “Incredible India” campaign for India Tourism. The company has been ranked in Realscreen’s list of 100 Most Influential Documentary Production Houses in the World.
Keiko is known as both a visionary and passionate content creator with the requisite skills of a successful dealmaker and media consultant. Over the past 23 years she has served major corporations and government agencies across Asia, building partnerships between companies such as Samsung and UNESCO in conjunction with BBC World. Bang Productions have also produced CSR content for McKinsey & Co on the Indian Aceh tsunami, native advertising content for the Prime Minister’s Office of Japan on the 2011 Tohoku Earthquake. Here, Bang used celebrities such as Jackie Chan, Ken Watanabe and Sarah Jessica Parker to ensure the catastrophes got the necessary attention.
Currently, Bang is working on native advertising strategies to bring the Korean Wave to India and Russia.

Alexander Højfeldt Lund
Head of Content at Brand Movers

In his position as Head of Content at Brand Movers, a leading content marketing agency based in Copenhagen, Denmark, Alexander Højfeldt Lund is responsible for every piece of quality content the agency creates for its many clients.

With a background in journalism, Alexander is focused on creating trustworthy and authentic content for brands. In his work, he emphasises the use of journalistic principles to create quality branded content with a creative edge.

Before joining Brand Movers, Alexander worked as a journalist at the regional newspaper Fyens Stifttidende. He has also worked as editor and managing editor at the journalistic agency Media Movers where he was responsible for delivering quality journalism to the daily newspapers Ekstra Bladet, Jyllands-Posten, and Politiken on print and digital.

Neha Ahuja
Head of Marketing at Spotify

Neha is a seasoned Marketer with over 16 years of experience across FMCG and Tech industries. She has worked on many brands and businesses in various roles and is currently heading Marketing for Spotify. She was part of the core team to launch the Brand ‘Spotify’ in India.
Neha was part of the ’40 under 40, Top Digital marketers’ in India , responsible for many best in class, data and insight driven digital campaigns that have become industry benchmarks.

Mitchell Greenway
Digital Sales & Audience Director at Bauer Media AUNZ

Mitchell heads up all facets or Programmatic at Bauer Media AUNZ. In almost 2 years he has been able to complete a top-down tech strategy, including deploying header bidding, exchange bidding, new go to market, training of over 200 staff, built two large data partnerships, affiliate partnership and a revamp of Bauer’s entire 1st party data offering. Along with Programmatic strategy Mitchell also looks after Audience sales nationally for the data rich Publisher. This includes both 1st, 2nd and 3rd Party Data partnerships. As a B&T 30 under 30 winner in 2018 for the Tech category Mitchell has used his previous experience in Ad Tech/Mar Tech to power up Bauer Media’s future digital offering.