Jainnie Cho

Jainnie heads up BBC Studio's creative brand agency, BBC StoryWorks, in EMEA. With roles at The New York Times's T Brand Studio and at NBCUniversal, she has extensive experience leading multi-platform and multimedia creative teams to conceptualise, pitch, produce, commission, edit and write award-winning content that spans digital, film, audio and experiential. Prior to this, Jainnie was a journalist and writer for over a decade, and have contributed to publications including Monocle, The Economist’s 1843, TANK and Hole & Corner magazines, as well as newspapers including The Times and Joongang Ilbo (Korea’s largest newspaper by circulation and the Korean arm of The New York Times).