Learn how they did it
To most media companies getting the client to agree to a year-long partnership as opposed to short two-week campaigns is the holy grail.
But how do you actually do that?
And how do you run a complex multi-channel native advertising campaign for an entire year?
Caroline Swärd, Head of Operations at Bonnier News Brand Studio, will walk us through their award-winning case for XL BYGG which included all kinds of content on multiple channels including print, digital, social and physical events.
And then we’ll dive into:
We promise that you will be in great company
I have been working in the media industry since 2002 and with Content Advertising since 2015, and I have become a true enthusiast in this field. Native advertising can do so much for so many, and witnessing the impact of everything we do for our clients is amazing.
In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.
Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.
His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.
Fill in the blanks and you are good to go
