Upcoming webinar

How native advertising can literally save lives

With Nora Vanderschrick, Head of Native, Creative & Strategy at DPG Media
- CET

Native advertising is a close cousin to journalism. Learn how it can have real world impact - while still driving tangible business results for the advertisers.

Native advertising and branded content are powerful vehicles for actually changing minds - effecting positive real-world change is not mutually exclusive of paid-for advertising efforts.

In this webinar, Nora Vanderschrick, Head of Native, Creative & Strategy at DPG Media, takes us through an award-winning campaign that fused independent journalism and promotional content to champion a noble cause - the safety of cyclists. It had a profound impact not only on the audience and Belgian society, but also on the business and bottom line for both DPG Media and the client. 

What you can expect from this webinar:

  • Learn how to win a client with a project that actually does a greater good
  • See how DPG Media balanced the needs of the client with those of the Belgian public 
  • Get inspired by an extraordinarily creative multi-channel campaign

Meet the speakers

We promise that you will be in great company

Expert

Person

Nora Vanderschrick

Head of Native, Creative & Strategy, DPG media

In 2023, I celebrated my 13th work anniversary at DPG media, formerly known as The Persgroep Publishing, the biggest media company in Belgium. The secret behind a good native campaign is finding the unique common goal between our own publishing brands and advertisers: entertaining, educating & informing our audiences.

And there you have what I like the most about my job.

Inspiring our talented team to make native advertising a success and blooming business.

Enabling growth in revenues by looking for new innovations.

And last but not least: a well thought-out pricing and evaluation model.

As from 2018, de Persgroep Advertising merged with MEDIALAAN. I’m now responsible for the department “Creative & Strategy” over all media (radio, tv, online, print) and” the Strategy & product team Native advertising”. More challenges to come!

Host

Person

Jesper Laursen

Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.

Co-host

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