Upcoming webinar

Learn how to measure the success of native advertising

With Andy Sitta, Head of Seznam Brand Studio and Native Advertising Marketer of the Year 2023.
CET

Measuring the success of your campaigns

Measuring campaign results is one of the most challenging parts of our work. The trick is to treat it as a dynamic force.

Creating exceptional content is just the beginning.

Native advertising teams must also substantiate its effectiveness, not just from the audience's perspective but also for brands.

One effective and popular method is through brand lift analysis. However, merely reporting results at the campaign's conclusion misses the essence of measuring success.

So what to do?

The way Seznam Brand Studio gauge s success significantly impacts campaign goal-setting, creative concept development, benchmark establishment, and the ongoing optimization of campaigns.

In essence, let's view brand metrics as a dynamic force guiding us at every stage of our projects, rather than just as an endpoint evaluation.

Join one of the most award-winning brand studios in the world to learn how to harness brand metrics for continuous improvement and success in branded content campaigns.

What you can expect from this webinar

  • Learn how Seznam Brand Studio use measurement dynamically to improve on active campaigns
  • Get the do’s and don’ts when deciding on goals and KPIs
  • A deep dive into an award-winning native advertising project

Meet the speakers

We promise that you will be in great company

Expert

Person

Andy Sitta

Head of Seznam Brand Studio

As a professional marketer educated in the UK and Australia, with an agency background from London, I am currently reshaping the digital advertising landscape in Czechia as the Head of Seznam Brand Studio, which I founded. My career-long mission is to improve the quality of ads for both clients and readers. By leveraging a variety of formats including articles, videos, podcasts, and others, my team and I connect the largest Czech online audience with brands, effectively telling clients' stories in a visually captivating and engaging manner that drives business results.


In 2023, Andy was named the Native Advertising Marketer of the Year.

Host

Person

Jesper Laursen

Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.

Co-host

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