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How to makes branded content stand out in a saturated media environment
Matthew Renzulli
"We have eight seconds. That's it. That's the amount of time you have to capture people's attention."
Matthew Renzulli, the international strategy director of The New York Times’s T Brand Studio, tells us how the Times makes branded content that stands out in today's on-demand media world, in which options are unlimited and attention spans are short.
