Fresh insights. Global benchmarks. Growth strategies.
The native advertising and branded content industry is thriving - and this year’s exclusive report from the Native Advertising Institute proves it.
While traditional advertising continues to face headwinds, native advertising is showing robust growth. Based on a global survey of media companies and brand studios, this report unveils where the money is flowing, what content formats are winning, and how top performers are staying ahead of the curve.
What’s Inside the Report?
- Sales Are Soaring
Media companies are ahead of budget, beating last year’s numbers, and expecting 12% year-over-year growth - with 60% of revenue now coming from repeat clients. - Video, Events & Audio Are Hot
Video remains dominant, but events have exploded in popularity since last year. Audio, especially podcasts, is seeing the fastest growth in advertiser demand. - Advertisers Want More Than Clicks
Yes, impressions and clicks still matter -but brands are now prioritizing traffic to their own sites and even sales-based KPIs. Are your offerings aligned? - The Rise of New Channels
Demand is shifting. Media websites and print are down. Meanwhile, campaign microsites, podcasts, and YouTube are gaining traction fast. - AI & Team Dynamics
Studios remain small - but with both AI and native growing, the industry faces a crossroads. Will automation empower lean teams or force a rethink of structure? - Top Growth Sectors Revealed
Find out which industries - from banking and healthcare to travel and tourism—are investing big in native right now, and which ones are cooling off. - Beyond Classic Native
From shoppable content to paid social and branded events, media companies are diversifying their offerings - and discovering new revenue streams.
Who Should Read This?
If you’re a:
- Branded content director
- Native advertising strategist
- Media company executive
- Publisher, editor, or sales lead
Or anyone building high-performance content programs for brands
…this is your go-to playbook for 2025 and beyond.
Why Download?
- Stay ahead of market shifts
- Benchmark your studio’s performance
- Discover new product opportunities
- Learn what advertisers really want
- Get inspired to innovate and grow
Download the Report Now
Don’t fall behind. Get the data and insights you need to stay competitive in a fast-moving industry.
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