Yvonne Beister

Yvonne Beister is the Director of the Axel Springer Brand Studios, the largest content marketing unit of Axel Springer Company. There she has successfully developed more than 1000 cross-media campaigns and storytelling concepts for all major German brands within the last six years and has been awarded with the Native Advertising Award several times and nominated for the Nova Award of the BdZV, among others. According to the Native Advertising Institute, she is one of the 100 most successful women in the advertising industry.

Until 2016, Yvonne Beister was responsible for the entertainment department of Europe’s biggest news-brand, BILD, won the Axel Springer Prize for Young Journalists in 2009 and headed the Springer bureau in Los Angeles, California.

Beister studied media management at Ohio State University and journalism at the Columbia School of Journalism in New York.