Vida M Cornelious

As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity.

Currently she is the SVP, Creative & Strategy, New York Times Advertising. As the creative lead of the department, she also oversees T Brand Studio, the creative team responsible for building bespoke creative content, and brand storytelling. Under her leadership, T Brand has grown exponentially, working with fortune 500 and blue-chip brands in every industry. received numerous industry creative awards and PR accolades including being named Content Studio of the Year by Digiday and a Mobile Grand Prix Cannes Lion.

Before her tenure with The New York Times, her Executive Creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences.

She has created award-winning work garnering awards and recognitions from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, Webbys, London International Awards, D-Show, Communication Arts, Lurzer’s Archive, and others.

As a sought-after creative leader, she has been included in some of the industry's most coveted creative lists: Ad Age Woman to Watch, AdWeek Creative 100, Campaign's Most Inspiring Women, Black Enterprise Top Women Executives, and AdColor Change Agent. She has contributed op-eds to industry publications and provided thought leadership as a celebrated award show juror (Andys, Cannes Lions, One Show, D&AD, Clios, Effies, LIA, AICP), featured panelist, sought-after mentor, and speaker at national industry events.