Tyler Watson

Tyler is a seasoned marketing executive with deep expertise in branded content, creative
strategy, and commercial innovation. As Executive Vice President of Marketing at The Atlantic,
he leads the company’s global commercial marketing organization, overseeing the

transformation of Re:think, The Atlantic’s creative studio, into a full-service commercial engine
driving cross-platform storytelling and strategic brand partnerships.
Under his leadership, The Atlantic has expanded its capabilities beyond content creation,
integrating research, creative strategy, and data-driven insights to develop impactful marketing
programs for leading brands across technology, finance, travel, luxury, and more. His team has
launched proprietary research initiatives shaping industry conversations and driven significant
year-over-year growth in branded storytelling, with a particular focus on video, editorial, and
experiential activations.

Prior to The Atlantic, Tyler held senior leadership roles at Condé Nast, Barneys New York, and
Hearst, where he led award-winning branded content and commercial innovation efforts across
a diverse portfolio of media brands. He is a recognized leader in narrative-driven marketing,
editorial sponsorships, and creative storytelling—helping brands connect with influential
audiences in meaningful ways.