Tomas Forsbäck is the founder and CEO of Readpeak. His visionary approached to data driven content marketing has been groundbreaking in pioneering a unique platform created to drive high engagements with programmatic native advertising. With a decade of experience in native advertising and analyzing over 20 000 native campaigns he knows that technology can’t replace great content but when combining great content with data and the right technology it becomes an even more indispensable asset in marketing.