Talk: Beyond Expectations: Elevating the Funnel With Native Advertising
With Tobias Waldefeldt Lindner
Tobias Waldefeldt Lindner is one of the founding fathers of Schibsted Brand Studio in Stockholm.
With a background of as a reporter and senior editor on Scandinavia’s largest news site Aftonbladet, his passions lies in engaging content that generates effect and value – for both customers and the users.
Today, Tobias is leading a team within Brand Studio named Creative Concept, focusing on strategy, insights, ideation and concept development.
His strong belief, both today and during his journalistic career, is that great content always wins.