Tobi Elkin

Editor of MediaPost's Native Insider and Real-Time Daily email newsletter

Tobi Elkin is Editor of MediaPost's Native Insider and Real-Time Daily email newsletter where she reports on developments within the native/branded content spaces, along with programmatic media and real-time marketing trends. Tobi also has many interests as a freelance journalist and interviewer including podcasting, intergenerational storytelling and creativity--where it comes from and what sustains it. For more information, visit: www.mediapost.com and www.tobielkin.com

Blog posts

Article

How To Measure Native Ad Campaign Effectiveness

By Tobi ElkinEditor, MediaPost’s Native InsiderNew York, USAConnectOne knock on native advertising or branded content is the lack of standard measu ...

Tobi Elkin

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CASE: BuzzFeed Campaign For Holiday Inn Express Results In Millions of Page Views and Brand Lift

By Tobi ElkinEditor, MediaPost's Native InsiderNew York, USAConnectHow does "pancake art" translate into millions of page views and a significant b ...

Tobi Elkin

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Article

What comes after banner blindness and ad blocking?

The advertising ecosystem is undergoing an extensive transformation these days, and advertisers as well as publishers are trying to gain foothold i ...

Tobi Elkin

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Article

T Brand Studio's Adam Aston Is Pumped About Virtual Reality

Adam Aston, VP and editorial director of The New York Times Co.’s branded content unit, T Brand Studio, is stoked about virtual reality (VR) and th ...

Tobi Elkin