Sofia de Sousa

Graduated in Graphic Arts, began her career very early with connection with branded content and designing brand storytelling projects. She worked at Grupo Impresa from 1999 to 2011, in the Customer Publishing department, having been one of its founders, and was responsible for several content projects for brands and companies. From 2011 to 2021, she assumed the direction of the BrandStory Department, of the Global Media Group, having also headed the founding of this same department, initially as Art Director, assuming its direction in 2014, in all its areas of activity, having an active role in the creation of projects until their implementation, in the area of ​​branded content for different formats, like digital, print, radio and events. Since 2021, she has been Creative Director at Medialivre Boost Solutions, an area focused on branded content, strategy and brand storytelling and events, at Medialivre. Idealizes, creates and develops various initiatives for Medialivre various platforms, seeking to highlight the great potential of speaking through relevant content for Medialivre's readers, users, audience and viewers through the brands it works with. She has a passion for content and communication in its various aspects, always looking for new striking solutions to bring brands closer to the public and the public to brands.