Silvana Mrvelj

Experienced Digital Expert with a demostrated history of working in the media and marketing agency. Skilled in Digital transformation and Digital strategies, Digital media, Design thinking, Native Advertising and creative campaigns.

Silvana is one of the pioneers of native advertising in Croatia, with a strong background in content creation and the launch of various media platforms in the Croatian market, and now as the Director of Media Solutions Sales at Večernji list, one of the largest media outlets in Croatia, She conceptualize campaigns, projects, and platforms for the country's biggest companies and agencies. This experience enables her to truly assess the creativity, reach, and effectiveness of major campaigns, as well as evaluate their originality, authenticity, and creative breakthroughs.

Silvana is particularly focused on the completeness of a campaign—ensuring the use of all available platforms and social media channels of a given media outlet to maximize its reach while also adapting content to each specific social network.