Sam Mellor

Sam Mellor is a commercial marketing and growth executive with more than two decades of experience shaping high-impact marketing strategies for media, consumer, and technology enterprises. She specializes in driving omnichannel transformation, brand trust, and commercial innovation at the intersection of audience behavior, data, and storytelling.

As VP, Commercial Marketing and Enterprise Growth at BBC Studios - North America, Sam architects strategies that translate BBC’s Changemaker audience and editorial intelligence into high-performing commercial solutions. She leads Integrated Marketing, Commercial Data Strategy, Research, Trade Marketing, Media Strategy and Client Success, ensuring BBC’s premium content ecosystem delivers measurable outcomes for brand partners while enhancing consumer engagement.

Prior to BBC, Sam served as Vice President, Brand Marketing and Head of Retail at Everlywell, where she spearheaded the company’s brand transformation strategy and cross-channel growth, leading internal and external teams in establishing Everlywell as a leading healthcare technology brand. Before Everlywell, she was Vice President of Marketing and Ad Product Marketing/Development at Hearst, shaping innovative customer-centric, data-driven commercial revenue strategies. Her career includes marketing leadership roles at Condé Nast, Discovery Communications, NBCUniversal, and Porter Novelli, where she developed and executed high-impact omnichannel marketing strategies that fuel business expansion, enhance brand positioning, and maximize customer lifetime value.