Ria Vaahto

I am an ex-journalist turned into native specialist and am currently working at Finland's largest media company, Sanoma Media Finland. Having worked previously with content from many different angles, from editorial to commercial content production, I’ve developed an acute understanding of just how important it is to our species to tell stories. Now as the Business Manager of native advertising I oversee our native portfolio and try to figure out how to best serve our clients with new and innovative products and help them tell their stories in the native space.