Talk: What Podcast Advertising Can Learn from Native
With Pelle Estborn
Pelle Estborn is a key figure for any podcast-related queries at Bonnier News Commercial. He plays a significant role in every podcast commercial campaign within Scandinavia's largest media house, Bonnier News. With a background in both journalism and native advertising, he leverages his experience to make Bonnier News podcast campaigns more relevant, engaging, and trustworthy. His goal is to turn all podcast listeners into active ad listeners, beyond mere numbers on a delivery sheet.