Michelle Bertholet

Michelle is part of the executive management team at Annex Business Media, Canada’s largest B2B media company. Her leadership role includes overseeing the teams behind eight agricultural brands, five events, the in-house content studio, Amplify, and working with Annex’s marketing specialist. With more than a decade in B2B media, publishing and overseeing the launch of Amplify, Michelle’s industry knowledge has allowed her to bring new ideas and initiatives to her markets, while her bold and strategic perspective to projects and B2B marketing campaigns has resulted in innovative revenue-generating content projects and early success of their content studio. Michelle takes a 360-degree approach to projects, focusing on high-quality execution, streamlined touchpoints and channel cohesiveness to prioritize success and a positive experience for all involved.