Michael Wojak

I am a content marketing expert on the Polish media market, with more than 20 years of experience in the areas of editorial work, marketing strategy and sales. I worked for Poland's top publishers, such as TVN Group, Polska Press and Ringier Axel Springer Polska; where I led a team of video and audio projects, being responsible for their monetization in the area of content marketing. Most recently, I served as director of the Content Studio at Burda Media Polska, overseeing cooperation with the publishing house's clients in the area of non-standard projects. 

I have completed dozens of video and content marketing projects for global brands such as Lexus, Volvo, Carlsberg, Starbucks, Huawei and Bridgestone. Campaigns created with my participation have repeatedly won prestigious industry awards, including Mixx Awards and Golden Arrow, as well as the International News Media Association prize for building a revenue-efficient sales strategy for the Onet Morning Show. A groundbreaking project that I developed from the beginning with Jarosław Kuźniar.

Currently, I am the chief of WP Brand Studio at Wirtualna Polska, being responsible for its development and monetization. It's a 60+ person internal content marketing agency of Wirtualna Polska, which supports marketers in executing their communication strategies, based on content marketing, native advertising and influencer marketing. The team specializes in solutions based on unique content and advertising formats in the areas of video&audio, social media, native, events and rich media.