Michael Sullivan

Global Creative Leader Driving Brand Innovation and Growth. From Barcelona’s creative scene to the world’s largest creative agency, I’ve built a career defined by strategic brand leadership, innovation, and award-winning design. Across creative hubs like Barcelona, Paris, Stockholm, and Copenhagen, I’ve led high-impact brand, design and marketing organisations, driving measurable success for studios and clients alike. At Metropolis Media Group, the creative powerhouse I founded, I scaled the company globally, growing it to over 100 top creatives. Our work with luxury institutions like LVMH, Marriott, Porsche as well as various banks and beverage brands cemented Metropolis as a leader in the design space. This is demonstrated in my concepts for the hospitality sector, including the most downloaded hotel app globally for Sofitel, along with innovative projects for Bulgari, Raffles, and W Hotels. Additionally, I’ve designed platforms like Secret Escapes and Art Basel, further underscoring my deep experience in the travel and lifestyle industries. Creativity and business strategy continued to drive my work as Head of Brand Experience in the Nordics at Accenture Song, the world’s largest creative agency. I oversaw Brand and Design shaping global brand strategies and leading the region to creative and financial success. Today I serve as CEO & Head of Brand at Vicity, an AI-powered city guide reshaping how we explore the world. Alongside these roles, I mentor the next generation of creative leaders and regularly share insights through public speaking.