Matthijs Rijlaarsdam

Matthijs serves as the content strategist within the Brand Partnerships division of FD Mediagroep. With a background spanning content agencies and publishers, he holds responsibility for all branded content initiatives undertaken by FD Mediagroep. Over his tenure of six years with the publisher of Het Financieele Dagblad and BNR Newsradio, among others, he has spearheaded over 100 branded content campaigns, primarily targeting B2B audiences. These campaigns encompass digital, audio, and print mediums.