Marissa (Monett) Casper

Director of Creative Strategy at The Evoke Agency

Marissa (Monett) Casper is a seasoned Creative Strategist with a decade of experience developing impactful digital campaigns, with a specialization in organic and paid social media creative strategy. As the Director of Creative Strategy at The Evoke Agency, Marissa is that rare combination of both left-brained and right-brained - blending data-driven insights with creative thinking to build intentional strategies that deliver results.

Throughout her career, Marissa has developed creative paid strategies for brands spanning beauty, CPG, food & beverage, hospitality, B2B, nonprofits and more. Her approach is rooted in the five W’s—Who, What, Where, When, Why—ensuring that every campaign, big idea and strategy is not only exciting but impactful.

As the Director of Creative Strategy, Marissa leads a team of strategists and creatives who often describe her as collaborative, empowering and thorough. Marissa’s passion for innovation and commitment to excellence have earned her a reputation as a leader in creative strategy, awarded for re-shaping the way brands connect with their audiences in the digital age.