Maria Tomljanović

Head of Native at Index.hr

I am a graduate journalist who was first attracted to native advertising as a student, and there was no turning back. I took my first native steps in the award-winning native studio 24ContentHaus, where I worked first as a content producer and then as a coordinator and editor in the native department.

Then I got the opportunity to start the native department at the most-read Croatian news site Index. hr, where I still work today as the head of native and am responsible for every native campaign we create for different clients.

Creating stories on a portal with more than a million visitors per day is not only a creative but also a responsible job. I enjoy creating native campaigns with my team, and the thought that guides us is - to create content that makes a difference.

Firstly, native content should be informative and valuable to our readers and encourage them to think and change. If we succeed in this and connect the client and the reader, then we know that we have done a good job.