Lars Bengston

Chief Content Officer at Havas Health Network (US)

Lars is the Global Chief Content Officer at Havas, where he leads the development and commercialization of original IP for the network and its brand partners. By applying serialized creator principles, Lars builds storytelling ecosystems that attract organic audiences and capture unprecedented time and attention. He spearheads brand partnerships with online and streaming platforms, bringing bold creative ideas to life across digital, social, and broadcast. Lars has defined his career working with ambitious brands and creatives to craft narratives that resonate with global audiences. At VICE Media, he built and scaled the integrated marketing team, launched the VICELAND cable network, and served as Publisher for the flagship VICE brand. At Thrive Global, he built a global creative team alongside Arianna Huffington and architected multidisciplinary partnerships with brands like P&G, Deloitte, and Salesforce. In 2020, Lars co-created the Webby-awarded pandemic hit Some Good News with John Krasinski, growing a loyal audience of over 10MM fans, amassing 100MM+ views, and driving $40MM+ in give-back partnerships with brands like AT&T and FedEx.