Karrie Lam

Karrie’s story started over 20 years ago when she was living courageously out of a suitcase in cities like Shanghai, Beijing, Bangkok, and Hong Kong. It's in these dynamic and diverse Asia cities where she built up a portfolio in brand marketing with 4As creative networks.

 

In her early 30s, she ventured outside of her agency comfort zone for the world of start-ups. Karrie fostered her entrepreneurial spirit founding the Hong Kong and Shanghai offices and providing a critical Asian voice on the global stage.

 

A change agent at heart, Karrie's latest chapter saw her change gears into new media and tech at the SCMP where she is known for her visionary leadership. In 2018, she helped pioneer SCMP’s Morning Studio meeting the growing need from Asian and global brands for native advertising and integrated solutions.

 

Working in a publishing company who has access to the influential and affluent readers, Karrie is going to equip her for the next chapter to help brands to build their stories resonating well with affluent asians.