Talk: Beyond Expectations: Elevating the Funnel With Native Advertising
With Tobias Waldefeldt Lindner
Julia Nyback is a journalist that early on in her career chose the marketing path. As Content Producer and Project Manager at Schibsted Brand Studio she has made it her calling to build strong bonds with clients in all segments, and create impactful native campaigns by challenging said clients internal visions. Today, Julia is working with some of Sweden's largest advertisers, and has created campaigns with hundreds of thousands readers and viewers. But regardless of budget and scope, when brands communicate in a way that the audience want to take part – that's when the magic happens.