Joshua Clark
Joshua Clark is Senior Creative Director at PepsiCo Beverages North America’s in-house content studio where he leads culture-driving campaigns across the Pepsi portfolio.
At Pepsi, he supported the launch of Pepsi’s global rebrand creating first the TV spot featuring the new logo. He blew up the internet with LINDSAY LOHAN in "PILK and Cookies”, the viral holiday campaign that garnered 10 billion impressions and featured on the Today Show, The Tonight Show with Jimmy Fallon, and The Late Show with Stephen Colbert. Partnering with DraftKings, he put basketball icon ALLEN IVERSON (the original AI) to the test during March Madness with the “Pepsi Zero Right Bracket Challenge”. On the innovation side, he launched the first-ever nitrogen-infused cola, NITRO PEPSI, with a national TV spot and unveiled the limited-edition marshmallow flavored cola, PEPSI x PEEPS, with an animated social campaign. During football season, he instigated a recycling argument between NFL legends DEION SANDER and MICHAEL IRVIN in “Pepsi Trash Talk”.
Prior to joining Pepsi, Joshua worked at publishers including NBC Brand Studio, Condé Nast, and Thrillist leading branded video campaigns for Salesforce, IBM, Royal Caribbean, Toyota, Remy Martin, Jet Blue, Microsoft and more.
He also worked in ad-tech at Eko and Sundaysky creating interactive personalized videos for Walmart, Comcast, Sprint, Geico, Home Depot.
Joshua’s work has been covered by every major media outlet and has been recognized at the ANA In-House Excellence Awards, One Show, Reggie Awards, One Hermes Awards, Digital PR Awards, Digiday Awards, Addys, Tellys, Communicator Awards, Aegis Awards, Integrating Marketing and Technology Awards, IFC Media Lab Awards, Communication Arts, Graphis, and multiple international film festivals.
Joshua has judged the AICP Post Awards, ADC Awards, Telly Awards, One Show, Collision Awards, Webby Awards, New York Festivals, Reggie Awards, and PHNX Awards