Jonas Woost

Co-founder and Podcast Growth Strategist at Bumper

Jonas is a media and entertainment entrepreneur, passionate about innovation in the on-demand content ecosystem.

As a co-founder of Bumper, Jonas uses his 20+ years of experience to help podcasters with their biggest challenge: discoverability and growth. Bumper is a data-driven podcast growth agency that helps enterprise podcasters increase their podcast success.

Jonas has a strong track record of helping clients achieve success in branded podcasting as the former Director of Strategy at Pacific Content. Working at the intersection of brand strategy and high-quality audio storytelling, Pacific Content is an award-winning podcast agency that lead the way for an entire industry of production companies.

Between 2015 and 2019, Jonas was the Executive Producer for Original Content at TELUS – a major Canadian telecommunications company – where he led the creation of impactful and engaging branded content.

Previously, Jonas was with the Canadian Broadcasting Corporation (CBC) where he ran CBC Music, one of the most successful digital music services in Canada. Prior to that, Jonas was the Head of Music at the London-based digital music startup Last.fm. He was in charge of all negotiations and relationships with record labels when CBS acquired Last.fm for US$280 million in 2007.