Jody Raida

Jody Raida is an industry leader in branded entertainment with 20+ years of experience developing, producing, distributing and monetizing media in all formats. She is the founder of Lemonade, a boutique media consultancy that advises brands, agencies, and publishers on premium story-driven entertainment. As a content consultant for Brand USA, the destination marketing organization of the United States, she helped launch GoUSA TV, a global streaming channel about US travel, and oversees programming, acquisitions, content partnerships, and original production for the channel. Prior to this, she started a branded entertainment practice at creative agency DentsuMB where she developed and produced original content for clients including Verizon, Intel, Crayola, United Airlines & Northrop Grumman; started a branded content division for Emmy-nominated production company Leftfield Pictures; and developed television programming for the entire slate of Condé Nast magazines.