Irina Pashina

Irina is a certified coach (PCC, CPCC) and mentor of individuals and teams, a leadership expert, and a leader specialized in content strategy and transformation. Her passion for customer and employee experience, leadership, and public speaking took her to five continents where she inspired and drove change in various industries such as technology and non-profits. Leading a digital culture function at SAP, the market leader in enterprise application software, she feels fortunate to shape superior customer and employee experiences with a focus on digital transformation.