Iain McDonald

Iain McDonald is a Creative Director at CNN Create, the brand studio of CNN International Commercial, where he leads a global digital team developing campaigns for some of the world’s most recognisable and respected brands. He combines creative vision with hands-on leadership, guiding multidisciplinary teams to deliver digital work that resonates with audiences and supports ambitious client objectives. Before taking on his current role at CNN Create, Iain built his experience on both the agency and media owner sides, giving him a rounded understanding of how great ideas move from concept to execution. This blend of perspectives allows him to collaborate effectively with stakeholders across the marketing ecosystem and to shape campaigns that are strategically grounded, creatively distinctive, and built for real-world impact.