Hans De Loore

Hans started his career in the world of media and publishing by starting Minoc Business Press, a publisher that focused on publications in the ICT sector such as PC Magazine, Clickx Magazine, ZDNet, and Smart Business. After this company was acquired by Corelio, Hans became responsible for the Custom Publishing Division - first for Corelio, then for Mediahuis - the group that helped Mediahuis customers with content strategies in Own and Paid Media. With the rise of Native Advertising, Hans was put in charge of the Brand Studio, the unit responsible for native content strategies and implementation, first within Mediahuis and later at Ads & Data.